Winona Ryder Lands Rag & Bone Campaign

Fashion clearly isn’t getting tired of ’90s nostalgia yet: It was revealed today that Winona Ryder will front Rag & Bone’s Fall campaign.

According to WWD, the 42-year-old actress was chosen for her “beautiful, timeless quality,” said Marcus Wainwright, the label’s managing partner. “To us, Winona Ryder is a bona-fide icon. One of the things that makes her so cool is that although she has this incredible career, she isn’t interested in being a movie star.”

MORE: ’90s Fashion: 15 Iconic Moments We’re Still Talking About

Joining Rider is actor Michael Pitt, who’ll be the face the men’s campaign, and both were shot in Coney Island, N.Y.

During the past year, a number of famous people associated with the ’90s have popped up in fashion campaigns, including Courtney Love, Beck, and Marilyn Manson for Saint Laurent, and Erykah Badu for Givenchy.

Take a look at the images below, and let us know your thoughts!

winona ryder rag bone

Photos: Rag & Bone

Michael pitt rag & bone fashion