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When Target launched last summer’s Designer Dress Collection with LoveShackFancy, Cushnie and Lisa Marie Fernandez, I stayed up until midnight for the online launch and drove to the nearest store to shop it in person. I was over the moon! Now, the 2021 lineup is finally here and one brand stands out from the rest: Christopher John Rogers is coming to Target, y’all. If you didn’t just start clapping, what’s wrong with you?
Christopher John Rogers didn’t just dive into fashion back in 2016—he cannon-balled, and that initial splash is still making waves. The 25-year-old designer has dressed everyone from Michelle Obama to Kamala Harris to Tracee Ellis Ross, and his refreshing use of color and shape has definitely inspired many designers double his age. Rogers won the CFDA/Vogue Fashion Fund award back in 2019, solidifying himself as a bona fide star on the rise.
Now, CJR is getting a well-deserved major retail collaboration, courtesy of Target and their Designer Dress Collection. Rogers’ eponymous label joins RIXO and ALEXIS for this season’s array of brightly patterned dresses.
The overall collection will feature 70 pieces available in sizes XXS-4X and promises to be as bright and cheery as possible, so hold a spot in your closet for a few statement dresses. It all goes live on May 16 on the Target website, so if you’re smart, you’ll stay up and refresh in hopes of securing your favorite pieces before they sell out.
Jill Sando, Target’s Executive VP and Chief Merchandising Officer, emphasized that this season’s designers were chosen with care: “With this spring collection, we’re celebrating three incredibly talented and diverse designers, all while creating our most size-inclusive collection of original, quality dresses that we know our guests will love,” she said in a statement.
Oh, and don’t let my enthusiasm over CJR overshadow how excited I am for the other two designers in the collection—I adore RIXO’s silhouettes and the ALEXIS dresses I’ve seen in the first teaser shots look absolutely stunning. It’s likely that all three designers will have certain pieces sell out within the first few minutes of the collection being live, so I highly recommend looking over the lineup now so you know what you want in advance. There’s no time to deliberate!
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Plaid Wide Strap Tie Waist Dress
Starting off strong, this gingham number is definitely going to be considered “the” CJR for Target dress. From the padded skirt to the cinched-in waist belt, this baby screams Christopher John Rogers.
Patchwork Sleeveless Slip Dress
RIXO definitely does my favorite slip dress of the bunch! I love this playful take on summer 2021’s patchwork trend in particular.
Floral Embroidered Dress
Color is a major theme in this collection, but if you’re looking for something a touch more subtle, this gorgeous ALEXIS number has you covered.
Sleeveless Ruffle Two-Tone Tiered Dress
The CJR range includes multiple two-tone dresses, but this one with the tiered skirt and high ruffled neckline is definitely my favorite.
Floral Mock Neck Cascade Ruffle Dress
If you’re a lover of RIXO’s flattering silhouettes, this is the dress to make sure you snag. The ruched middle, ruffle detail and puff sleeves make you feel like a full-on model.
Angel Sleeve Tiered Ruffle Dress
Last but not least, I’ll give it up for this red ALEXIS number that reminds me of a ladylike version of the salsa dancer emoji. We love her!