Urban Outfitters Just Brought Back Kimchi Blue & The New Collection is Seriously Dreamy

Mia Maguire
Urban Outfitters Just Brought Back Kimchi Blue & The New Collection is Seriously Dreamy
Photo: Urban Outfitters.

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It’s official: Urban Outfitter’s Kimchi Blue label is back and better than ever. The in-house label has been brought back to life, with a new collection of 14 vintage-inspired pieces that feel quintessentially summer-ready. The range is chock full of distinctive design motifs, including plenty of embroidery, patchwork detailing, on-trend tie dye, and contrast stitching. UO’s Kimchi Blue line was formerly known for offering trend-driven, everyday wardrobe staples, like floral-printed wrap dresses and cozy boyfriend sweaters. This drop however, feels completely elevated and one-a-kind, with an assortment of statement pieces on offer, from sun-washed tie dye overalls to flirty babydoll dresses accented with ultra-feminine puffed sleeves and floral embroidery.

There’s also plenty of cross-seasonal and transitional offerings to choose from, including oversized patchwork jackets, high-rise, wide-leg jeans inspired by classic workwear staples and even a pair of patterned, slouchy trousers imbued with a mix-and-match patchwork print and a draw string fastenings. There’s an overarching romantic feel to the collection — but with a bit of an edge for good measure, which feels completely in line with UO’s overall aesthetic.  Whether you identify as a self-professed tomboy or a tried-and-true girly girl, Kimchi Blue’s new collection has something to satisfy anyone’s sartorial palette. The line is now available to shop, and price points range from $49 to $149.

 

Urban Outfitters Just Brought Back Kimichi Blue, & The New Collection is Seriously Dreamy | STYLECASTER

The most lust-worthy summer babydoll dress I’ve seen in years.

Urban Outfitters Just Brought Back Kimichi Blue, & The New Collection is Seriously Dreamy | STYLECASTER

A breezy midi sporting the season’s hallmark print.

Urban Outfitters Just Brought Back Kimichi Blue, & The New Collection is Seriously Dreamy | STYLECASTER

This charming shirt is channeling serious retro vibes, without having to scour the thrift shop for true vintage finds.

Urban Outfitters Just Brought Back Kimichi Blue, & The New Collection is Seriously Dreamy | STYLECASTER

These are just so darn cool.

Urban Outfitters Just Brought Back Kimichi Blue, & The New Collection is Seriously Dreamy | STYLECASTER

And, there’s a matching jacket. YES!

Urban Outfitters Just Brought Back Kimichi Blue, & The New Collection is Seriously Dreamy | STYLECASTER

The puffed sleeves and embroidered detail on this frock feel ultra feminine.

Urban Outfitters Just Brought Back Kimichi Blue, & The New Collection is Seriously Dreamy | STYLECASTER

A workwear-inspired one piece that’s imbued with tie dye, nails two of the moment’s hottest trends.

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