Breaking up is hard enough, but what do you do with your new ex’s vast collection of stuff if throwing it to the curb (or out the window) just feels too cliché? Well, there’s a site that lets you unload your emotional (and physical) baggage, helpfully dubbed the “eBay of Breakups.”
The site, aptly called Never Liked It Anyway, serves as an online marketplace for ephemera of relationships past—old DVDs, furniture, that hockey jersey he always insisted on wearing. Instead of putting everything he owns in a box to the left, you list it online and reap the financial benefits.
“We started Never Liked It Anyway to make moving on easier,” founder Bella Acton told the Atlantic, adding that she was inspired after her own breakup left her with two plane tickets she simply wanted to make vanish. “If you look at it, there’s $2 billion in the dating space and zero dollars in the breakup space.” (Pragmatic, business savvy, and a little fatalistic—we love her already.)
The site also allows you to score the nuclear fallout of failed relationships—aka the Big Stuff, like wedding dresses, veils, and every possible style of ring you can imagine, each offered at deep “real-world breakup price” discounts.
One such jilted user is selling her $3,600 diamond ring for $1,700 because of a particularly messy divorce. The seller, Tracy Busby, says she’s planning on using the money to “pay for the divorce and maybe treat myself to a vacation.”
Another woman is selling a presumably gifted metallic Chanel tote (retail: $5,000) for a third of the price so she can save for a down payment on a house “to get out of my horrible living situation.”
But this isn’t just about a retail experience—it’s retail therapy for the feminist set. Acton has wisely created a portion of the site to help wronged parties “bounce back” through a Birchbox-esque kit full of esteem-boosting goodies like mascara, hair ties, snacks, and even vibrators. The idea is to get women to a place where they’re once again confident and fearless.
To that end, Never Liked It Anyway also offers a backlog of editorial content like “A Single Girl’s Guide to Rebounds” and “Why You Should Travel After a Breakup,” offering kernels of advice to the newly lovelorn.
If breaking up can look this good—and empowering—dare we say we don’t dread a messy split as much as we once did?