See Every Piece from the Target x Marimekko Collaboration

See Every Piece from the Target x Marimekko Collaboration
89 Start slideshow
Photo: Target

Few things inspire the kind of fervor of a good Target collaboration—and this April 17, the retailer is launching a 200-plus-piece collection with Marimekko, the Finnish lifestyle brand known for its bright, peppy prints and quintessentially modern aesthetic. Spanning women’s fashion (including plus sizes!), children’s wear, décor, furniture, and sports equipment, this line encompasses an even broader range than we’ve come to know in past Target collabs, with beanbag chairs, bikinis, body boards, and even a floral-printed bicycle included among the wares.

According to the rep who walked me through the preview today, the line was inspired by Finnish summers, which see up to 23 hours of sunlight per day, giving residents plenty of motivation to entertain outdoors. To that end, almost everything is indoor-outdoor—rugs, poufs, reversible table runners, pillows—and the clothing skews heavily toward beach- and pool-friendly styles like caftans, cover-ups, and swimsuits. There are four “color stories”: black and white (an easy in for anyone who’s unsure about how to incorporate print into their home), pink/orange/yellow (feminine but not overly girly), blue/teal/black (modern and graphic), and yellow/red/green/blue (a primary color scheme with a slightly ’70s vibe). Most prices are under $50, with the lone exceptions being the sports equipment, which top out at $499 for a ten-foot-tall paddle board.

Now, I’m a little biased here, since I was basically raised on the brand—seriously, most of the stuff in my nursery was Marimekko—but I loved a lot of the pieces. The mismatched (but coordinating!) dining sets are ideal for first-apartment shopping, the matching sets are exactly what I want to be wearing on the beach come August, and the hammocks made me envy anyone with even a teensy bit of outdoor space.

Take a look through the gallery to see for yourself (many pieces shown come in more than one colorway) and shop the collection in stores and on Target.com April 17.

0 Thoughts?
1 of 89

Terry Cloth Cover-Up

Photo: Target

Throw Blanket

Photo: Target

Top

Photo: Target

Shorts

Photo: Target

Umbrella

Photo: Target

Umbrella

Photo: Target

Tunic

Photo: Target

Wood Blocks

Photo: Target

Terry Cloth Cover-Up

Photo: Target

Teepee

Photo: Target

Swim Legging

Photo: Target

Scarf

Photo: Target

Scarf

Photo: Target

Hammock

Photo: Target

Sunscreen Spray

Photo: Target

Reversible Table Runner

Photo: Target

Round Beach Towel

Photo: Target

Serving Tray

Photo: Target

Reversible Table Runner

Photo: Target

Serving Tray

Photo: Target

Rectangular Serving Tray

Photo: Target

Rectangular Serving Tray

Photo: Target

Reversible Placemats

Photo: Target

Reversible Placemats

Photo: Target

Pouf

Photo: Target

Pillow

Photo: Target

Paddle Board

Photo: Target

Palazzo Pants

Photo: Target

Play Parachute

Photo: Target

Play Tent

Photo: Target

Lumbar Pillow

Photo: Target

Lumbar Pillow

Photo: Target

Outdoor Rug

Photo: Target

Outdoor Rug

Photo: Target

Oversized Beach Tote

Photo: Target

Memory Card Game

Photo: Target

Napkins

Photo: Target

One-Piece Swimsuit

Photo: Target

One-Piece Swimsuit

Photo: Target

One-Piece Swimsuit

Photo: Target

Medium Hurricane Lantern

Photo: Target

Lounge Mat

Photo: Target

Frameless Kite

Photo: Target

Kitchen Towels

Photo: Target

Kubb Set

Photo: Target

Large Hurricane Lantern

Photo: Target

Long Caftan Dress

Photo: Target

Long-Sleeve Rash Guard

Photo: Target

Flip-Flops

Photo: Target

Dinner Plates (set of 4)

Photo: Target

Dinner Plates (set of 4)

Photo: Target

Deck Chair

Photo: Target

Canvas Hat

Photo: Target

Carafe Drinkware (set of 5)

Photo: Target

Cooler Tote

Photo: Target

Cover-Up

Photo: Target

Canvas Hat

Photo: Target

Body Board

Photo: Target

Bocce 9-piece set

Photo: Target

Bikini Top

Photo: Target

Bikini Bottom

Photo: Target

Bikini Top

Photo: Target

Bikini Bottom

Photo: Target

Belted One-Piece Swimsuit

Photo: Target

Beach Towel

Photo: Target

Beach Towel

Photo: Target

Bamboo Serving Set (4-piece set)

Photo: Target

Gardening Tool Set (4-piece set)

Photo: Target

Sling Hammock

Photo: Target

Bike

Photo: Target

Salad Plates

Photo: Target

Salad Plates

Photo: Target

Oversized Beach Towel

Photo: Target

Oversized Beach Towel

Photo: Target

Bean Bag

Photo: Target

Beach Towel

Photo: Target

Body Board

Photo: Target

Bikini Bottom

Photo: Target

Bikini Top

Photo: Target

Bikini Bottom

Photo: Target

Bikini Top

Photo: Target

Bean Bag

Photo: Target

Bean Bag

Photo: Target

Bean Bag

Photo: Target

Beach Towel

Photo: Target

Beach Towel

Photo: Target

Beach Towel

Photo: Target

Beach Towel

Photo: Target

Beach Towel

Photo: Target

Next slideshow starts in 10s

20 Ways to Wear a Ribbon in Your Hair

20 Ways to Wear a Ribbon in
Your Hair
share