Few things inspire the kind of fervor of a good Target collaboration—and this April 17, the retailer is launching a 200-plus-piece collection with Marimekko, the Finnish lifestyle brand known for its bright, peppy prints and quintessentially modern aesthetic. Spanning women’s fashion (including plus sizes!), children’s wear, décor, furniture, and sports equipment, this line encompasses an even broader range than we’ve come to know in past Target collabs, with beanbag chairs, bikinis, body boards, and even a floral-printed bicycle included among the wares.
According to the rep who walked me through the preview today, the line was inspired by Finnish summers, which see up to 23 hours of sunlight per day, giving residents plenty of motivation to entertain outdoors. To that end, almost everything is indoor-outdoor—rugs, poufs, reversible table runners, pillows—and the clothing skews heavily toward beach- and pool-friendly styles like caftans, cover-ups, and swimsuits. There are four “color stories”: black and white (an easy in for anyone who’s unsure about how to incorporate print into their home), pink/orange/yellow (feminine but not overly girly), blue/teal/black (modern and graphic), and yellow/red/green/blue (a primary color scheme with a slightly ’70s vibe). Most prices are under $50, with the lone exceptions being the sports equipment, which top out at $499 for a ten-foot-tall paddle board.
Now, I’m a little biased here, since I was basically raised on the brand—seriously, most of the stuff in my nursery was Marimekko—but I loved a lot of the pieces. The mismatched (but coordinating!) dining sets are ideal for first-apartment shopping, the matching sets are exactly what I want to be wearing on the beach come August, and the hammocks made me envy anyone with even a teensy bit of outdoor space.
Take a look through the gallery to see for yourself (many pieces shown come in more than one colorway) and shop the collection in stores and on Target.com April 17.