With Vetements, I Feel Like Pablo, and Justin Bieber's Purpose Tour merchandise, fashion parodies have never been hotter.
A look at the strategy—and longevity—of fashion's buzziest brand.
"Hell nah, hell nah."
According to cool teen Lorde.
From Ashish to Vetements.
And the hoodie is sold out.
Channel your inner teenage dirtbag.
Demna Gvasalia, the 34-year-old founder of Parisian label, Vêtements.