Makeup

Uoma's Affordable New Beauty Line Is Truly Inclusive In More Ways Than One

A clean makeup and skincare line for under $23? Yes, please.

Shopping

Uoma's Sharon Chuter Just Launched The Cutest Summer Shoe Collection With JustFab

And it's crazy affordable.

Makeup

Uoma Dropped Hands-Down the Best Mascara Launch of 2020

The vegan formula stays on all day without smudging and flaking.

Skin Care

Avoid These Mindsets If You're Committed to Supporting Black-Owned Brands

Especially if you're a retailer.

Makeup

The #PullUporShutUp Challenge Calls On Brands to Reveal Black Employees at the Top

How will your favorite brands pull up?

Makeup

See Jackie Aina and Patrick Starrr Turn Up Carnival-Style in UOMA Beauty’s New Campaign

Shop the bold, Carnival-inspired collection.