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Uoma

  • Uoma's Affordable New Beauty Line Is Truly Inclusive In More Ways Than One
    Makeup

    Uoma's Affordable New Beauty Line Is Truly Inclusive In More Ways Than One

    A clean makeup and skincare line for under $23? Yes, please.

    By Elizabeth Denton
  • Uoma's Sharon Chuter Just Launched The Cutest Summer Shoe Collection With JustFab
    Shopping

    Uoma's Sharon Chuter Just Launched The Cutest Summer Shoe Collection With JustFab

    And it's crazy affordable.

    By Elizabeth Denton
  • Uoma Dropped Hands-Down the Best Mascara Launch of 2020
    Makeup

    Uoma Dropped Hands-Down the Best Mascara Launch of 2020

    The vegan formula stays on all day without smudging and flaking.

    By Elizabeth Denton
  • Avoid These Mindsets If You're Committed to Supporting Black-Owned Brands
    Skin Care

    Avoid These Mindsets If You're Committed to Supporting Black-Owned Brands

    Especially if you're a retailer.

    By Nikki Brown
  • The #PullUporShutUp Challenge Calls On Brands to Reveal Black Employees at the Top
    Makeup

    The #PullUporShutUp Challenge Calls On Brands to Reveal Black Employees at the Top

    How will your favorite brands pull up?

    By Elizabeth Denton
  • See Jackie Aina and Patrick Starrr Turn Up Carnival-Style in UOMA Beauty’s New Campaign
    Makeup

    See Jackie Aina and Patrick Starrr Turn Up Carnival-Style in UOMA Beauty’s New Campaign

    Shop the bold, Carnival-inspired collection.

    By Elizabeth Denton
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