Makeup

Ulta Just Seriously Upgraded Its 'Harry Potter' Collection for the Holidays

A makeup kit for every house.

Skin Care

This $6 Best-Selling Retinol Is Finally Back in Stock

Hurry before it's gone again.

Makeup

This Is Halloween: Revolution Beauty’s ‘Nightmare Before Christmas’ Line Is Scary Good

Sally would love it.

Hair + Nails

Ulta's Fall Haul Event Includes Up to Half Off Juvia’s Place, Morphe and More

This year's sale is even better than last year!

Makeup

Calling All 'Friends' Stans: This Makeup Line Was Made for You

Hurry—Revolution Beauty's 'Friends' collection is selling out FAST.

Dedicated

Ulta Beauty’s 21 Days Of Beauty Event Is The Best Thing That’s Happened in 2020

Run, don't walk, to get 50% off your favorite brands.

Makeup

I'm About to *Add to Cart* Every September Launch at Ulta

New Nudestix concealer, Becca lip mask and the second Morphe 2 drop.

Hair + Nails

Ulta's First-Ever 'We Love Our Members' Sale Includes Deals on M.A.C., Origins and More

Plus, grab hundreds of free bonus points!

Hair + Nails

The Absolute Best Products on Sale at Ulta Right Now

Plus, a bunch of free gifts with your purchase.

Skin Care

6 Black-Owned Beauty Brands to Shop at Ulta

Eyeshadow palettes, inclusive foundation, scalp oil and more.