His message of true inclusivity included casting trans and plus-size models such as Charlie Reynolds (aka Peachy) and Kataluna Enriquez in the first campaign.
Including a mascara Blake Lively and Beyonce use.
It even has Megan Thee Stallion's approval.
It reduces the appearance of wrinkles & firms skin in one week.
Kim Kardashian swears by this brand.
Now THIS is a discount.
You've got to love Ulta's 21 Days of Beauty discounts.
It's literally never been under $10 before.
As if we needed another reason to obsess over Target.