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ouai

  • Shoppers Swear This Mist Makes Their Hair ‘Super Soft’ & Frizz-Free—& I 100% Agree
    Hair + Nails

    Shoppers Swear This Mist Makes Their Hair ‘Super Soft’ & Frizz-Free—& I 100% Agree

    My strands have never felt this silky smooth.

    By Katie Decker-Jacoby
  • These Ouai Products Stopped My Hair Shedding, Boosted Regrowth & Have an Unexpected Perk
    Hair + Nails

    These Ouai Products Stopped My Hair Shedding, Boosted Regrowth & Have an Unexpected Perk

    I was not expecting one of my most annoying hair issues to be solved.

    By Brittany Leitner
  • Ouai & Byredo Just Launched a Dry Shampoo Collab and My Hair Has Never Smelled So Chic
    Hair + Nails

    Ouai & Byredo Just Launched a Dry Shampoo Collab and My Hair Has Never Smelled So Chic

    The coolest haircare drop of the year, IMO.

    By Mia Maguire
  • It's Sephora Spring Sale Time—Here's What to Shop
    Beauty

    It's Sephora Spring Sale Time—Here's What to Shop

    Grab new launches from Ouai and Glow Recipe.

    By Elizabeth Denton
  • Ouai's New Detox Shampoo De-Gunked My Greasy Hair In One Wash
    Hair + Nails

    Ouai's New Detox Shampoo De-Gunked My Greasy Hair In One Wash

    Use it to rinse out a week's worth of dry shampoo.

    By Bella Gerard
  • Ouai Is Changing the Way We Wash Our Hair—And I'm Impressed
    Hair + Nails

    Ouai Is Changing the Way We Wash Our Hair—And I'm Impressed

    My honest review of Jen Atkin's new haircare system.

    By Elizabeth Denton
  • Whoa—Ouai Just Launched in All Ulta Stores
    Hair + Nails

    Whoa—Ouai Just Launched in All Ulta Stores

    Get your points ready.

    By Elizabeth Denton
  • These Are the Products To Grab During OUAI's Black Friday Sale
    Hair + Nails

    These Are the Products To Grab During OUAI's Black Friday Sale

    This year's sale is even better than the last.

    By Elizabeth Denton, Courtney Leiva
  • We Could All Use Some of Ouai’s New Chill Pills
    Beauty

    We Could All Use Some of Ouai’s New Chill Pills

    Jen Atkin continues to add to her bath collection.

    By Elizabeth Denton
  • Ouai’s New Body Duo Is Exactly What Your Shower Is Missing
    Skin Care

    Ouai’s New Body Duo Is Exactly What Your Shower Is Missing

    We spoke to Jen Atkin about the new body offerings.

    By Elizabeth Denton
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