Why so sad, Balmain Army?
"That's what Balmain is. It's all about freedom."
Balmain is launching a kid's collection.
Are we approaching the end of the Insta-model?
Lots of supermodels, tons of beaded jackets, and THE BACKSTREET BOYS.
Not all the action happens on the runway.
Different pose, same effect.
Olivier Rousteing assembled his It-girl army for the collaboration ad.
Another fashion coup for the famous pair.