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  • Maybelline's TikTok-Viral Mascara Is Down to $10 on Amazon Right Now
    Makeup

    Maybelline's TikTok-Viral Mascara Is Down to $10 on Amazon Right Now

    Many are saying it's an alternative for the Hourglass Unlocked Mascara.

    By Elizabeth Denton
  • This Mascara From Amazon Has 33,000 Perfect Ratings & Is On Sale For $9
    Makeup

    This Mascara From Amazon Has 33,000 Perfect Ratings & Is On Sale For $9

    The secret is in the spoolie.

    By Summer Cartwright
  • This Viral Mascara Has Shoppers Canceling Lash Extension Appointments—& It’s Down to $10
    Makeup

    This Viral Mascara Has Shoppers Canceling Lash Extension Appointments—& It’s Down to $10

    They’re calling it their “holy grail” formula.

    By Katie Decker-Jacoby
  • Shoppers Say This $9 Concealer Makes Them Look ‘15 Years Younger’
    Makeup

    Shoppers Say This $9 Concealer Makes Them Look ‘15 Years Younger’

    It’s ranked #1 on Amazon for a reason.

    By Katie Decker-Jacoby
  • Maybelline's Cult-Fave, Full-Coverage Concealer In Just $4 — For Today Only
    Makeup

    Maybelline's Cult-Fave, Full-Coverage Concealer In Just $4 — For Today Only

    Super Stay Concealer is only $3.99 (!!!) during Amazon's Holiday Beauty Haul sale preview.

    By Elizabeth Denton
  • Maybelline's Latest Buzzy Mascara Actually Keeps Even the Heaviest Lashes Curled
    Makeup

    Maybelline's Latest Buzzy Mascara Actually Keeps Even the Heaviest Lashes Curled

    And it's Mikayla Nogueira-approved.

    By Elizabeth Denton
  • TikTok Says This $13 Foundation Is A Dupe For Charlotte Tilbury's Flawless Filter
    Makeup

    TikTok Says This $13 Foundation Is A Dupe For Charlotte Tilbury's Flawless Filter

    "This is hands-down the most exceptional dupe to come out for this, seriously."  

    By Elizabeth Denton
  • Maybelline & Urban Sophistication's Collab Includes The Viral Blush & Mascara
    Makeup

    Maybelline & Urban Sophistication's Collab Includes The Viral Blush & Mascara

    The best part? 100 percent of the proceeds of the bundle will be donated to The Jed Foundation.

    By Elizabeth Denton
  • Maybelline’s Best-Sellers Are on Super Sale at Ulta
    Makeup

    Maybelline’s Best-Sellers Are on Super Sale at Ulta

    Including all-new launches.

    By Elizabeth Denton
  • Transgender Activist Corey Rae Can’t Live Without This Drugstore Mascara
    Makeup

    Transgender Activist Corey Rae Can’t Live Without This Drugstore Mascara

    It costs less than $5.

    By Elizabeth Denton
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