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Prepare to Be Obsessed With This NYFW 'Baby Lips' Hack

Jason Wu's lead makeup artist just saved our highlight.

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Maybelline is Launching a New Mascara—and It’s Major

Even the pros are swearing by it.

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The Best Sweat-Proof Makeup Tips

Don't sweat it.

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Whoa—Gigi Hadid Looks Completely Unrecognizable in This Makeup Photo

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This Is the Face of Maybelline's Newest Ambassador

Cue a standing ovation.

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19 Ways to Try the Purple Eyeshadow Trend Without Looking Sickly

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The Best Super-Dark Lipsticks to Wear All Fall Long

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20 Under-$20 Fall Beauty Buys to Shop Now

The gang's all here.

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17 Matte Lipsticks That Won't Dry Out Your Lips

At every price.

Makeup 3 years ago

Drugstore Smackdown: 5 Volumizing Mascaras, 1 Ultimate Winner

An eye-opening quest.