Jen Atkin's new beauty collection is here to help you "be your best e.l.f."
The coolest haircare drop of the year, IMO.
The 2000s-style chunky hair color trend is back, people.
We spoke to Jen Atkin about the new body offerings.
Perfect for the laziest of weeks.
She is not holding back.
If Jen Atkin says so...
Spoiler: It involves a lot of dry shampoo.
And they're (relatively) affordable.