13 Fashion It-Girls Straight Out of Sweden


Sorry Ikea, but when we think Sweden, we think style. After all, the country basically invented the fashion blogger, and street style stars like Elin Kling have made the Scandinavian approach to fashion famous by taking their distinctive brand of easy minimalism global.

Right now Sweden’s capital, Stockholm, is holding its Fashion Week, but the style on the street is every bit as inspiring as what’s coming down the runway—and models, bloggers, and industry types are infusing their outfits with that fuss-free, trademark Swedish style.

MORE: 11 Danish Fashion Bloggers Who Deserve Your Attention

To give you a refresher on the It-girls to look out for during Stockholm Fashion Week and to follow on social media anytime you’re in need of some serious style inspitation, we’ve spotlighted 13 Swedish girls you need to know.

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