Singles’ Day Is the Huge Shopping Holiday You Didn’t See Coming

Mia Maguire
Singles’ Day Is the Huge Shopping Holiday You Didn’t See Coming
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Held yearly on November 11, Singles’ Day (which also happens to be Veterans Day, BTW)—which got its name because the date consists of four number ones—was created by Chinese college students in the ’90s to celebrate being romantically unattached and to party with your single pals. But like most holidays in this world, it’s turned into a mega opportunity for retailers, with Singles’ Day now one of the most gangbusters 24-hour online shopping bonanzas in the world.

Despite some critics’ comments that the “holiday” preys on the insecurities of single women, it’s difficult to imagine most Americans thinking too hard about the rationale behind a good deal, if they know they can get that new couch or bag or plane ticket for 30 percent off. As a single woman myself, I for one am not offended, and am ready to save big ahead of Black Friday, thank you very much.

Some experts suggest the day’s underlying message should be looked at as an empowering idea, one that’s about buying what you want instead of hoping someone buys it for you on a day like February 14. And, while it’s still a few days away, some retailers are offering extended sales beforehand. Make sure to bookmark this page, as we’ll be updating it with new deals to score as they come in. In the meantime, scroll through below to check out what’s worth shopping on Singles’ Day this year—whether you’re unattached, taken, or well, somewhere in between.

Our mission at STYLECASTER is to bring style to the people, and we only feature products we think you’ll love as much as we do. Please note that if you purchase something by clicking on a link within this story, we may receive a small commission of the sale.

STYLECASTER | Singles' Day Sales

Courtesy of Popsockets.


On November 11 only, PopSockets is offering 11 percent off Create Your Own Popsocket pop grip.

STYLECASTER | Singles' Day 2020

Courtesy of Vestiaire Collective.

Vestiaire Collective

In honor of Singles’ Day (and their birthday!) Vestiaire Collective will be holding a 48-hour blowout sale, offering steep discounts on thousands of one-of-a-kind designer items, including Loewe, Gucci, Balenciaga, Saint Laurent, and Prada.

STYLECASTER | Singles' Day

Courtesy of Foria.


From November 10-11, celebrate Single’s Day with sexual wellness brand Foria. They will be offering $11 off Awaken, their bestselling Intimacy formula, using code SINGLES at checkout.

STYLECASTER | Singles' Day Sales 2020

Courtesy of Tarte.


In honor of Singles’ Day, Tarte will be offering $10 steals on some of their top-rated and best-selling items, including the iconic Shape Tape Concealer (usually $27), and the Frameworker™ brow pomade (usually $17).

STYLECASTER | Singles' Day Sales 2020

Courtesy of Lele Sadoughi.

Harvey Nichols

From November 4 to 14, Harvey Nichols will offer 11 percent off fashion purchases and 22 percent off on orders over $800 when you apply the code SINGLESDAYHN at checkout.

STYLECASTER | Singles Day Sales 2020

Courtesy of Mystery Vibe.

Mystery Vibe

On November 11, Mystery Vibe is offering a generous 25 percent off vibrators and bundles when you apply the code

STYLECASTER | Singles Day Sales

Courtesy of Quay.

Quay Australia

On November 10 and 11, Quay will be offering buy one, get one free sitewide, and on November 11 the brand will be offering 20 percent off your entire order using the code SELFIE20 at checkout.

STYLECASTER | Singles Day Deals 2020

Courtesy of SkinStore.


From November 5 to 13, SkinStore will be offering 25 percent off their entire website with the code SINGLES.

STYLECASTER | Singles' Day 2020 Sales

Courtesy of NuFace.


From November 10 through 11, Verishop will honor Singles’ Day with a variety of different promotions across the site, including 25 percent off women’s fashion and accessories, 25 percent off men’s fashion and accessories, 15 percent off home and pets, and 15 percent off beauty and wellness with code HAPPYYAY. They’re also currently offering pre-Singles’ Day deals ahead of the event sitewide.

STYLECASTER | Singles Day Sales 2020

Courtesy of Keds.


Keds will be celebrating Singles’ Day this year by offering a one-day flash sale on November 11. Full priced items will be 30 percent off and sale items will be marked down an additional 11 percent when you use the code SINGLE at checkout.

STYLECASTER | Single's Day Sales 2020

Courtesy of Made by Mary.

Made by Mary

On November 11, take 11 percent off all rings sitewide.

STYLECASTER | Singles Day Sales 2020

Courtesy of Milani.

Milani Cosmetics

On November 10 and 11, Milani will be holding a buy one get one free deal on all lip products.

STYLECASTER | Singles' Day Deals 2020

Courtesy of LuisaViaRoma.


LuisaViaRoma hasn’t announced its official Singles’ Day deals as of yet, but you can sign up to get the latest updates and first access to the deals by clicking the link below.

STYLECASTER | Singles Day Sales 2020

Courtesy of Sparklane.


From November 11 through 15, Sparklane is offering shoppers 20 percent off their entire collection using the code SINGLE 15.

STYLECASTER | Singles' Day Sales 2020

Courtesy of Rakuten.


You’ve probably heard of Rakuten lately, but if you’re not sure what exactly it is, read on. Basically, it’s a completely FREE program that lets you score cash back when you shop and gives you access to exclusive deals and promotions for being a member. All you have to do is download the app and register to start earning money when you buy things you were already planning on purchasing regardless. And, in honor of Singles’ Day this year, Rakuten is offering an 11 percent Cash Back promo on at over 200 stores and services including Adidas, BareMinerals, and other brands you probably already shop at. Again, it’s totally free and there’s no tricks or weirdness—happy shopping! Click below to get more details and sign up.

An older version of this article was originally published in November 2015. It was updated on Nov 11, 2020.