Shop Your Favorite Runway Looks, Instantly With


Shopping new collections fresh off the runway sounds too good to be true. Thanks to‘s new venture, called The Instant Get, this fantasy is now a reality. This online shopping entity allows readers to purchase looks from six top designers, months before they are available in stores. These designers include Eddie Borgo, 3.1 Phillip Lim, Proenza Schouler, Rag & Bone, Alexander Wang and Jason Wu.

“It’s a terrific opportunity for our readers to shop these exceptional items from the designers’ Spring 2012 collections well in advance of in-store availability,” said Editor-in-Chief Dirk Standen. “ has always sought to deliver fashion information to our readers at the highest speed possible, and The Instant Get collection is the e-commerce extension of that.”

The Magazine will launch October 31st and select items will be available to purchase on The Instant Get beginning November 2nd. This is definitely an e-commerce site we’ll be checking out.

photo courtesy of, photographed by Greg Kessler