In case you were wondering how Saint Laurent really feels about Hedi Slimane’s departure from the French fashion house, it seems that actions speak louder than words.
The label has wiped away every single trace of Hedi Slimane and his rocker-tinged take on Saint Laurent from its Instagram feed, replacing all former ’Grams with a single photo of Anthony Vaccarello, the brand’s new creative director.
Vaccarello’s appointment marks a new chapter for Saint Laurent, after four years with Slimane at the helm. The designer’s Saint Laurent era (if four years can be termed an “era”) were marked most significantly by his decision to drop the Yves from the house’s name and giving its signature decadent glamour a younger, edged-up (and very commercially successful) twist.
If this social-media purge is any indication, it’s a safe bet a restoration of the label’s original name is definitely in the works.