This Model Is Boycotting the Victoria’s Secret Fashion Show Because of a Lack of Size Diversity

Victoria's Secret
Photo: Pascal Le Segretain/Getty Images for Victoria's Secret.

The 2018 Victoria’s Secret Fashion Show is less than two months away, but there’s one model who won’t be walking nor watching. Robyn Lawley, a curve model who has graced the covers of Sports Illustrated and Cosmopolitan Australia, is calling for fans to boycott the Victoria’s Secret Fashion Show over a lack of size diversity.

Lawley announced her boycott on Wednesday with an Instagram of her and her daughter, alongside a caption explaining why she won’t be shopping at Victoria’s Secret anymore and why she encourages others to do the same. Lawley, who also created a Change.org petition for the cause, accused Victoria’s Secret of promoting the same body and size for 30 years.

“Victoria Secret have dominated the space for almost 30 years by telling women there is only one kind of body beautiful,” she wrote. “As women I want us all to join together and say I AM enough, I AM beautiful, I AM unique and I WANT to see my body shape represented in your shows or I vow to never buy your product again!”

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I have started an online petition -link in bio 👆 JOIN ME and lets help change the minds of Victoria’s Secret to be more diverse and inclusive of body shapes and sizes on their runways! Victoria Secret have dominated the space for almost 30 years by telling women there is only one kind of body beautiful. - you can read more in the link of my bio why it’s so important to encourage diversity for our future daughters sake. Until Victoria’s Secret commits to representing ALL women on stage, I am calling for a complete boycott of this year’s Victoria’s Secret Fashion Show. It’s time Victoria’s Secret recognized the buying power and influence of women of ALL ages, shapes, sizes, and ethnicities. The female gaze is powerful, and together, we can celebrate the beauty of our diversity. It’s about time Victoria’s Secret celebrated the customers that fuel its bottom line. Will you join me? 1 Sign the petition! 2 Encourage your friends not to tune in or attend the Victoria’s Secret Fashion Show share a photo of yourself on Instagram, as you are (not airbrushed and beautiful), use the hashtag #weareallangels to share what makes you uniquely beautiful, please tag me so I can see (@robynlawley) and @ThirdLove For every person who shares a post with #weareallangels hashtag, ThirdLove will donate one bra to @isupportthegirls (a national non-profit that collects and distributes bras to homeless women and girls around the country !!!)

A post shared by Robyn Lawley (@robynlawley) on

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Lawley explained that she, herself, has felt insecure from looking at Victoria’s Secret ads. As a mother who doesn’t want her daughter to experience the same insecurities and complexes, she called for fans to pressure Victoria’s Secret into casting more diverse bodies.

“I have a daughter and I REFUSE to let her grow up with those limited ideals, the potential that she might not achieve in life by worrying more about fitting into this ridiculous idea that a bra size is more important than her physical and emotional health!” Lawley wrote. “I have spent a lot of my life looking at women in their ads that didn’t look like me, didn’t walk like me, and didn’t make me feel good about myself. I never felt like I was enough when I looked at myself through Victoria’s Secret’s lens.”

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Lawley ended her message by urging fans to sign her petition, boycott the Victoria’s Secret Fashion Show and share her message on Instagram, with the caption #weareallangels. With each share, Lawley said ThirdLove, a size-inclusive lingerie company, will donate one bra to Support the Girls, a nonprofit that provides bras to homeless women.

“Let’s start reteaching everyone that there is more than just one kind of beauty or one kind of sexy,” Lawley wrote. “The female gaze is powerful, and together, we can celebrate the beauty of our diversity. It’s about time Victoria’s Secret celebrated the customers that fuel its bottom line.”

As of yet, Victoria’s Secret hasn’t responded to the boycott.

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