With September issues hitting newsstands across the country—we see you, Kendall Jenner and Rihanna—brands’ fall fashion campaigns are being revealed left and right, and, as is often the case, some of them are just as exciting as any magazine cover.
Ahead, you’ll see Karl Lagerfeld‘s patches-and-pearls Chanel collages, Alessandro Michele‘s trip to Tokyo with the Gucci gang, Moschino’s (literal) pack of riot girls, and more. It’s not just high-end labels putting out impressive work, either: Gap’s new #DoYou campaign and French Connection’s Harley Weir–lensed ads are refreshingly cool.
Click or scroll through for the best campaigns of Fall 2016.
Gucci Fall/Winter 2016
Models: Petra Collins, Lia Pavlova, Polina Oganicheva, Mae Lapres, Sofia Friesen, Jack Chambers, Chistopher Paskowski, Joep Van de Sande, and Yan Kumra
Photographer: Glen Luchford
Photo:
Glen Luchford/Gucci
Photo:
Glen Luchford/Gucci
Céline Winter 2016
Models: Charlee Fraser, Karly Loyce, Lena Hardt, and Marte Mei van Haaster
Photographer: Juergen Teller
Photo:
Juergen Teller/Céline
Photo:
Juergen Teller/Céline
Chloé Fall/Winter 2016
Models: Frederikke Sofie, Sofie Hemmet, Michi Kat, and Ellen De Were
Photographer: Theo Wenner
Photo:
Theo Wenner/Chloé
Chanel Fall/Winter 2016
Models: Mariacarla Boscono and Sarah Brannon
Photographer: Karl Lagerfeld
Photo:
Karl Lagerfeld/CHANEL
Photo:
Karl Lagerfeld/CHANEL
Photo:
Karl Lagerfeld/CHANEL
Prada Fall/Winter 2016
Models: Raquel Zimmermann, Sasha Pivovarova, Freja Beha Erichsen, Lexi Boling, Milla Jovovich, Noemie Abigail, Vanessa Axente, Vittoria Ceretti, Yoon Young Bae, Sara Dijkink, Danielle Ellsworth, Angelica Erthal, Roos Abels, Paulina Frankowska, Amanda Googe, Caitie Greene, Ondria Hardin, Lorena Maraschi, Amanda Murphy, Londone Myers, Julia Nobis, Marina Perez, Fei Fei Sun, Stella Tennant, Rianne Van Rompaey, Natalie Westling and Kiki Willems
Photographer: Steven Meisel
Photo:
Steven Meisel/Prada
Photo:
Steven Meisel/Prada
Alexander McQueen Fall/Winter 2016
Model: Mica Aganaraz
Photographer: Jamie Hawkesworth
Photo:
Jamie Hawkesworth/Alexander McQueen
Alexander McQueen Fall/Winter 2016
Photo:
Jamie Hawkesworth/Alexander McQueen
Alexander McQueen Fall/Winter 2016
Photo:
Jamie Hawkesworth/Alexander McQueen
Balenciaga Fall/Winter 2016
Models: Achok Majak
Photographer: Mark Borthwick
Photo:
Mark Borthwick/Balenciaga
Balenciaga Fall/Winter 2016
Photo:
Mark Borthwick/Balenciaga
Balenciaga Fall/Winter 2016
Photo:
Mark Borthwick/Balenciaga
Milly Fall/Winter 2016
Models: Charlotte Coquelin, Fred Juneau, Veronika Rusakova, and Skye Stracke
Photographer: Henry Hargreaves
Photo:
Henry Hargreaves/Milly
Photo:
Henry Hargreaves/Milly
Photo:
Henry Hargreaves/Milly
Tom Ford Fall/Winter 2016
Models: Grace Hartzel and Amilna Estevao
Photographers: Inez van Lamsweerde and Vinoodh Matadin
Photo:
Inez van Lamsweerde and Vinoodh Matadin/Tom Ford
Tom Ford Fall/Winter 2016
Photo:
Inez van Lamsweerde and Vinoodh Matadin/Tom Ford
Tom Ford Fall/Winter 2016
Photo:
Inez van Lamsweerde and Vinoodh Matadin/Tom Ford
Miu Miu Fall/Winter 2016
Models: Amanda Seyfried, Taylor Hill, Anna Ewers, Dasha Dogusheva, Dilia Martins, Jeny Howorth, and Mayowa Nicholas
Photographer: Alasdair McLellan
Photo:
Alasdair McLellan/Miu Miu
Photo:
Alasdair McLellan/Miu Miu
Photo:
Alasdair McLellan/Miu Miu
Gap Fall/Winter 2016
Models: Birgit Kos, Sora Choi, Londone Myers, Alanna Arrington, Yan Kai Wen, Matthew Davidson, Diego Villareal, and Rhys Pickering
Photographer: Mel Bles
Swarovski Fall/Winter 2016
Models: Karlie Kloss, Laura and Kate Mulleavy, Jason Wu, Isamaya French, Mary Katrantzou, Edward Enninful, Charlotte Olympia, and Thom Browne
Photographer: Tim Walker
Photo:
Tim Walker/Swarovski
Swarovski Fall/Winter 2016
Photo:
Tim Walker/Swarovski
Marc Jacobs Fall/Winter 2016
Models: Cheyenne Keuben, Estella Boersma, Grace Bol, Ally Ertel, Flo Dron, Riley Montana, Leona Binx Walton, Sarah Abney, Sissy Spacek, Missy Elliot, Kembla Pfahler, Annie Clark, Cara Delevingne, Julia Banas, Willy Morsch, Kiki Willems, Marilyn Manson, Courtney Love, Juno Temple, Kendall Jenner, Keiji Haino, Adwoa Aboah, Tyg Davison, Susan Sarandon, and Genesis P-Orridge
Photographer: David Sims
Photo:
David Sims/Marc Jacobs
Marc Jacobs Fall/Winter 2016
Photo:
David Sims/Marc Jacobs
Marc Jacobs Fall/Winter 2016
Photo:
David Sims/Marc Jacobs
Dior Fall/Winter 2016
Model: Julia Nobis
Photographer: Steven Meisel
Photo:
Steven Meisel/Dior
Dior Fall/Winter 2016
Photo:
Steven Meisel/Dior
Aritzia Fall/Winter 2016
Models: Waleska Gorczevski and Sophia Ahrens
Photographer: Annemarieke van Drimmelen
Photo:
Annemarieke van Drimmelen/Aritzia
Aritzia Fall/Winter 2016
Photo:
Annemarieke van Drimmelen/Aritzia
Brandon Maxwell Fall/Winter 2016
Models: Blanca Padilla, Herieth Paul, Leila Nda, Maria Borges, Ophelie Guillermand, and Riley Montana
Photographer: Brandon Maxwell
Photo:
Brandon Maxwell
Brandon Maxwell Fall/Winter 2016
Photo:
Brandon Maxwell
Brandon Maxwell Fall/Winter 2016
Photo:
Brandon Maxwell
La Perla Fall/Winter 2016
Models: Liu Wen, Sasha Luss, and Valery Kaufman
Photographers: Mert Alas and Marcus Piggott
Photo:
Mert Alas and Marcus Piggott/La Perla
La Perla Fall/Winter 2016
Photo:
Mert Alas and Marcus Piggott/La Perla
La Perla Fall/Winter 2016
Photo:
Mert Alas and Marcus Piggott/La Perla
Isabel Marant Fall/Winter 2016
Model: Edie Campbell
Photographers: Inez van Lamsweerde and Vinoodh Matadin
Photo:
Inez van Lamsweerde and Vinoodh Matadin/Isabel Marant
Isabel Marant Fall/Winter 2016
Photo:
Inez van Lamsweerde and Vinoodh Matadin/Isabel Marant
Isabel Marant Fall/Winter 2016
Photo:
Inez van Lamsweerde and Vinoodh Matadin/Isabel Marant
Stella McCartney Fall/Winter 2016
Model: Amber Valletta
Photographer: Harley Weir
Text by: Ed Ruscha
Photo:
Ed Ruscha/Stella McCartney
Stella McCartney Fall/Winter 2016
Photo:
Ed Ruscha/Stella McCartney
Stella McCartney Fall/Winter 2016
Photo:
Ed Ruscha/Stella McCartney
J Brand Fall/Winter 2016
Model: Lou Doillon
Photographer: Matteo Montanari
Photo:
Matteo Montanari/J Brand
Photo:
Matteo Montanari/J Brand
Photo:
Matteo Montanari/J Brand
Marimekko Fall/Winter 2016
Model: Maria Z
Photographer: Zoe Ghertner
Photo:
Zoe Ghertner/Marimekko
Marimekko Fall/Winter 2016
Photo:
Zoe Ghertner/Marimekko
Marimekko Fall/Winter 2016
Photo:
Zoe Ghertner/Marimekko
Versace Fall/Winter 2016
Models: Gigi Hadid, Karlie Kloss, Trevor Signorino, Charlie Kennedy, and Marcus Watts
Photographer: Bruce Weber
Photo:
Bruce Weber/Versace
Photo:
Bruce Weber/Versace
Photo:
Bruce Weber/Versace
Emporio Armani Fall/Winter 2016
Models: Luna Bijl, Damaris Goddrie, Ophelie Guillermand, Jordy Baan, and Kit Butler
Photographer: Lachlan Bailey
Photo:
Lachlan Bailey/Emporio Armani
Emporio Armani Fall/Winter 2016
Photo:
Lachlan Bailey/Emporio Armani
Emporio Armani Fall/Winter 2016
Photo:
Lachlan Bailey/Emporio Armani
AG Fall/Winter 2016
Model: Alexa Chung
Photographer: Theo Wenner
Max Mara Fall/Winter 2016
Model: Gigi Hadid
Photographer: Steven Meisel
Photo:
Steven Meisel/Max Mara
Max Mara Fall/Winter 2016
Photo:
Steven Meisel/Max Mara
Max Mara Fall/Winter 2016
Photo:
Steven Meisel/Max Mara
Christopher Kane Fall/Winter 2016
Model: Jamie Bochert
Photographer: Alasdair McLellan
Photo:
Alasdair McLellan/Christopher Kane
Christopher Kane Fall/Winter 2016
Photo:
Alasdair McLellan/Christopher Kane
Christopher Kane Fall/Winter 2016
Photo:
Alasdair McLellan/Christopher Kane
Calvin Klein Fall/Winter 2016
Models: Kate Moss, Grace Coddington, Margot Robbie, Bella Hadid, Frank Ocean, Anna Ewers, Presley Walker Gerber, Roos Abels, Young Thug, Zoë Kravitz, G.E.M., Mo’ne Davis, Sonoya Mizuno, Yung Beef, Antoine-Olivier Pilon, Aomi Muyock, Cuba Tornado Scott, Selah Marley, Kacy Hill, Keith Ape, Mark MacEachen, Tommy Genesis, and Yung Lean
Photographer: Tyrone Lebon
Photo:
Tyrone Lebon/Calvin Klein
Calvin Klein Fall/Winter 2016
Photo:
Tyrone Lebon/Calvin Klein
Calvin Klein Fall/Winter 2016
Photo:
Tyrone Lebon/Calvin Klein
Chanel Eyewear Fall/Winter 2016
Model: Willow Smith
Photographer: Karl Lagerfeld
Photo:
Karl Lagerfeld/CHANEL
Moschino Fall/Winter 2016
Models: Stella Tennant, Anja Rubik, Anna Cleveland, Raquel Zimmermann, Ash Stymest, and Yuri Pleskun
Photographer: Steven Meisel
Photo:
Steven Meisel/Moschino
Moschino Fall/Winter 2016
Photo:
Steven Meisel/Moschino
Moschino Fall/Winter 2016
Photo:
Steven Meisel/Moschino
J.Crew Fall/Winter 2016
Model: Liya Kebede
Photo:
J.Crew
Roberto Cavalli Fall/Winter 2016
Models: Adwoa Aboah, Odette Pavlova, Marjan Jonkman, Erik van Gils, Logan Flatte, and Benji Staker
Photographer: Tim Walker
Photo:
Tim Walker/Roberto Cavalli
Roberto Cavalli Fall/Winter 2016
Photo:
Tim Walker/Roberto Cavalli
Roberto Cavalli Fall/Winter 2016
Photo:
Tim Walker/Roberto Cavalli
Agent Provocateur Fall/Winter 2016
Model: Abbey Lee Kershaw
Photographer: Mario Sorrenti
Photo:
Mario Sorrenti/Agent Provocateur
Agent Provocateur Fall/Winter 2016
Photo:
Mario Sorrenti/Agent Provocateur
3.1 Phillip Lim Fall/Winter 2016
Model: Jamie Bochert
Photographer: Viviane Sassen
Photo:
Viviane Sassen/3.1 Phillip Lim
3.1 Phillip Lim Fall/Winter 2016
Photo:
Viviane Sassen/3.1 Phillip Lim
3.1 Phillip Lim Fall/Winter 2016
Photo:
Viviane Sassen/3.1 Phillip Lim
Coach Fall/Winter 2016
Models: Rianne Van Rompaey, Sandra Schmitt, Jing Wen, Caitie Green, Dilone, and Finnlay Davis
Photographer: Steven Meisel
Photo:
Steven Meisel/Coach
Photo:
Steven Meisel/Coach
Photo:
Steven Meisel/Coach
French Connection Fall/Winter 2016
Models: Sophia Linnewedel
Photographer: Harley Weir
Photo:
Harley Weir/French Connection
French Connection Fall/Winter 2016
Photo:
Harley Weir/French Connection
French Connection Fall/Winter 2016
Photo:
Harley Weir/French Connection
Jason Wu Fall/Winter 2016
Model: Emily Ratajkowski
Photographers: Inez van Lamsweerde and Vinoodh Matadin
Photo:
Inez van Lamsweerde and Vinoodh Matadin/Jason Wu
Love Moschino Fall/Winter 2016
Models: Ella Wennstrom and Victor Nylander
Photographer: Giampaolo Sgura
Photo:
Giampaolo Sgura/Love Moschino
Love Moschino Fall/Winter 2016
Photo:
Giampaolo Sgura/Love Moschino
Love Moschino Fall/Winter 2016
Photo:
Giampaolo Sgura/Love Moschino
Missoni Fall/Winter 2016
Model: Frederikke Sofie
Photographer: Harley Weir
Photo:
Harley Weir/Missoni
Missoni Fall/Winter 2016
Photo:
Harley Weir/Missoni
Missoni Fall/Winter 2016
Photo:
Harley Weir/Missoni
