With September issues hitting newsstands across the country—we see you, Kendall Jenner and Rihanna—brands’ fall fashion campaigns are being revealed left and right, and, as is often the case, some of them are just as exciting as any magazine cover.
MORE: How to Wear 7 of Fall’s Biggest Trends Right Now
Ahead, you’ll see Karl Lagerfeld‘s patches-and-pearls Chanel collages, Alessandro Michele‘s trip to Tokyo with the Gucci gang, Moschino’s (literal) pack of riot girls, and more. It’s not just high-end labels putting out impressive work, either: Gap’s new #DoYou campaign and French Connection’s Harley Weir–lensed ads are refreshingly cool.
Click or scroll through for the best campaigns of Fall 2016.
MORE: 50 Perfect Fall Outfits to Copy Right Now

Gucci Fall/Winter 2016
Models: Petra Collins, Lia Pavlova, Polina Oganicheva, Mae Lapres, Sofia Friesen, Jack Chambers, Chistopher Paskowski, Joep Van de Sande, and Yan Kumra
Photographer: Glen Luchford

Gucci Fall/Winter 2016

Céline Winter 2016
Models: Charlee Fraser, Karly Loyce, Lena Hardt, and Marte Mei van Haaster
Photographer: Juergen Teller

Céline Winter 2016

Chloé Fall/Winter 2016
Models: Frederikke Sofie, Sofie Hemmet, Michi Kat, and Ellen De Were
Photographer: Theo Wenner

Chloé Fall/Winter 2016

Chloé Fall/Winter 2016

Chanel Fall/Winter 2016
Models: Mariacarla Boscono and Sarah Brannon
Photographer: Karl Lagerfeld

Chanel Fall/Winter 2016

Chanel Fall/Winter 2016

Prada Fall/Winter 2016
Models: Raquel Zimmermann, Sasha Pivovarova, Freja Beha Erichsen, Lexi Boling, Milla Jovovich, Noemie Abigail, Vanessa Axente, Vittoria Ceretti, Yoon Young Bae, Sara Dijkink, Danielle Ellsworth, Angelica Erthal, Roos Abels, Paulina Frankowska, Amanda Googe, Caitie Greene, Ondria Hardin, Lorena Maraschi, Amanda Murphy, Londone Myers, Julia Nobis, Marina Perez, Fei Fei Sun, Stella Tennant, Rianne Van Rompaey, Natalie Westling and Kiki Willems
Photographer: Steven Meisel

Prada Fall/Winter 2016

Alexander McQueen Fall/Winter 2016
Model: Mica Aganaraz
Photographer: Jamie Hawkesworth

Alexander McQueen Fall/Winter 2016

Alexander McQueen Fall/Winter 2016

Balenciaga Fall/Winter 2016
Models: Achok Majak
Photographer: Mark Borthwick

Balenciaga Fall/Winter 2016

Balenciaga Fall/Winter 2016

Milly Fall/Winter 2016
Models: Charlotte Coquelin, Fred Juneau, Veronika Rusakova, and Skye Stracke
Photographer: Henry Hargreaves

Milly Fall/Winter 2016

Milly Fall/Winter 2016

Models: Grace Hartzel and Amilna Estevao
Photographers: Inez van Lamsweerde and Vinoodh Matadin



Miu Miu Fall/Winter 2016
Models: Amanda Seyfried, Taylor Hill, Anna Ewers, Dasha Dogusheva, Dilia Martins, Jeny Howorth, and Mayowa Nicholas
Photographer: Alasdair McLellan

Miu Miu Fall/Winter 2016

Miu Miu Fall/Winter 2016

Gap Fall/Winter 2016
Models: Birgit Kos, Sora Choi, Londone Myers, Alanna Arrington, Yan Kai Wen, Matthew Davidson, Diego Villareal, and Rhys Pickering
Photographer: Mel Bles

Gap Fall/Winter 2016

Swarovski Fall/Winter 2016
Models: Karlie Kloss, Laura and Kate Mulleavy, Jason Wu, Isamaya French, Mary Katrantzou, Edward Enninful, Charlotte Olympia, and Thom Browne
Photographer: Tim Walker

Swarovski Fall/Winter 2016

Models: Cheyenne Keuben, Estella Boersma, Grace Bol, Ally Ertel, Flo Dron, Riley Montana, Leona Binx Walton, Sarah Abney, Sissy Spacek, Missy Elliot, Kembla Pfahler, Annie Clark, Cara Delevingne, Julia Banas, Willy Morsch, Kiki Willems, Marilyn Manson, Courtney Love, Juno Temple, Kendall Jenner, Keiji Haino, Adwoa Aboah, Tyg Davison, Susan Sarandon, and Genesis P-Orridge
Photographer: David Sims



Model: Julia Nobis
Photographer: Steven Meisel


Models: Waleska Gorczevski and Sophia Ahrens
Photographer: Annemarieke van Drimmelen


Brandon Maxwell Fall/Winter 2016
Models: Blanca Padilla, Herieth Paul, Leila Nda, Maria Borges, Ophelie Guillermand, and Riley Montana
Photographer: Brandon Maxwell

Brandon Maxwell Fall/Winter 2016

Brandon Maxwell Fall/Winter 2016

La Perla Fall/Winter 2016
Models: Liu Wen, Sasha Luss, and Valery Kaufman
Photographers: Mert Alas and Marcus Piggott

La Perla Fall/Winter 2016

La Perla Fall/Winter 2016

Isabel Marant Fall/Winter 2016
Model: Edie Campbell
Photographers: Inez van Lamsweerde and Vinoodh Matadin

Isabel Marant Fall/Winter 2016

Isabel Marant Fall/Winter 2016

Stella McCartney Fall/Winter 2016
Model: Amber Valletta
Photographer: Harley Weir
Text by: Ed Ruscha

Stella McCartney Fall/Winter 2016

Stella McCartney Fall/Winter 2016

J Brand Fall/Winter 2016
Model: Lou Doillon
Photographer: Matteo Montanari

J Brand Fall/Winter 2016

J Brand Fall/Winter 2016

Marimekko Fall/Winter 2016
Model: Maria Z
Photographer: Zoe Ghertner

Marimekko Fall/Winter 2016

Marimekko Fall/Winter 2016

Versace Fall/Winter 2016
Models: Gigi Hadid, Karlie Kloss, Trevor Signorino, Charlie Kennedy, and Marcus Watts
Photographer: Bruce Weber

Versace Fall/Winter 2016

Versace Fall/Winter 2016

Emporio Armani Fall/Winter 2016
Models: Luna Bijl, Damaris Goddrie, Ophelie Guillermand, Jordy Baan, and Kit Butler
Photographer: Lachlan Bailey

Emporio Armani Fall/Winter 2016

Emporio Armani Fall/Winter 2016

AG Fall/Winter 2016
Model: Alexa Chung
Photographer: Theo Wenner

AG Fall/Winter 2016

Max Mara Fall/Winter 2016
Model: Gigi Hadid
Photographer: Steven Meisel

Max Mara Fall/Winter 2016

Max Mara Fall/Winter 2016

Christopher Kane Fall/Winter 2016
Model: Jamie Bochert
Photographer: Alasdair McLellan

Christopher Kane Fall/Winter 2016

Christopher Kane Fall/Winter 2016

Calvin Klein Fall/Winter 2016
Models: Kate Moss, Grace Coddington, Margot Robbie, Bella Hadid, Frank Ocean, Anna Ewers, Presley Walker Gerber, Roos Abels, Young Thug, Zoë Kravitz, G.E.M., Mo’ne Davis, Sonoya Mizuno, Yung Beef, Antoine-Olivier Pilon, Aomi Muyock, Cuba Tornado Scott, Selah Marley, Kacy Hill, Keith Ape, Mark MacEachen, Tommy Genesis, and Yung Lean
Photographer: Tyrone Lebon

Calvin Klein Fall/Winter 2016

Calvin Klein Fall/Winter 2016

Chanel Eyewear Fall/Winter 2016
Model: Willow Smith
Photographer: Karl Lagerfeld

Moschino Fall/Winter 2016
Models: Stella Tennant, Anja Rubik, Anna Cleveland, Raquel Zimmermann, Ash Stymest, and Yuri Pleskun
Photographer: Steven Meisel

Moschino Fall/Winter 2016

Moschino Fall/Winter 2016

J.Crew Fall/Winter 2016
Model: Liya Kebede

J.Crew Fall/Winter 2016

J.Crew Fall/Winter 2016

Roberto Cavalli Fall/Winter 2016
Models: Adwoa Aboah, Odette Pavlova, Marjan Jonkman, Erik van Gils, Logan Flatte, and Benji Staker
Photographer: Tim Walker

Roberto Cavalli Fall/Winter 2016

Roberto Cavalli Fall/Winter 2016

Agent Provocateur Fall/Winter 2016
Model: Abbey Lee Kershaw
Photographer: Mario Sorrenti

Agent Provocateur Fall/Winter 2016

3.1 Phillip Lim Fall/Winter 2016
Model: Jamie Bochert
Photographer: Viviane Sassen

3.1 Phillip Lim Fall/Winter 2016

3.1 Phillip Lim Fall/Winter 2016

Coach Fall/Winter 2016
Models: Rianne Van Rompaey, Sandra Schmitt, Jing Wen, Caitie Green, Dilone, and Finnlay Davis
Photographer: Steven Meisel

Coach Fall/Winter 2016

Coach Fall/Winter 2016

Models: Sophia Linnewedel
Photographer: Harley Weir



Model: Emily Ratajkowski
Photographers: Inez van Lamsweerde and Vinoodh Matadin

Models: Ella Wennstrom and Victor Nylander
Photographer: Giampaolo Sgura



Model: Frederikke Sofie
Photographer: Harley Weir

