Prada Forays into Costume Jewelry


In these times of economic doubt, it seems that the smart thing for high-end designers to do would be to offer a wider array of lower-priced items, like say, accessories and costume jewelry. I’m no economist–the words “I” and “economist” occuring in the same sentence, in fact, probably has my mother in stitches by now. However, I do know a thing or two about shopping, and here’s the thing: while I may not be able to shell out the requisite $6,000 for the now-ubiquitous, but still desirable Prada lace dress, I do still want to be able to get some Miuccia in my life. This will then have to come from items priced at a friendlier, say, $390-$750 price point. Which just happens to be the exact price range of the brand new costume jewelry line that Prada introduced today. How ’bout that. My retail conundrum (and that of countless other fashionably-inclined girls I know) is solved.

Also, it doesn’t hurt that the retro-inspired baubles happen to be drop-dead-gorgeous. Typical of Ms. Miuccia Prada, she has used innovative materials to create the jewelry, utilizing crystals treated with thermic shock to give them a cracked look. These crystals adorn grosgrain ribbon woven and linked onto chains and clasps to form some serious magpie-worthy eye candy. The collection hits Prada stores worldwide in November, and you can bet I’ll be at my local SoHo branch checking out the wares with my new recession-wary eye.