Posh’s New Ads, Brings Denim Production In-House


Posh is about to make her own line a little bit posh-er. After starting her own line, dVb, of sunglasses and jeans in 2007, she has traded up. The pop-fashion icon has signed a manufacturing deal with Cutler and Gross to produce her sunglasses and has taken denim production in-house. Beckham also took production of her dress line in-house earlier this year. The jeans will be released in Spring 2010 and wholesale from $60 to $110.

Posh also unveiled her new Armani Underwear ads at Macy’s Herald Square this morning. The Beckahms are building quite sexy the family photo album of Armani ads.

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