Get Styled By the It-Girls of Instagram With This Smart New Fashion App: Exclusive

ontrend app

Creative consultant Honor Hamilton is an onTrend stylist—and an Instagram style star. (Photo courtesy of Honor Hamilton)

By now, you’ve probably seen your fair share of headlines that include phrases like “the It-girls of Instagram” or read something about how the social media platform is influencing fashion in a very real way. Hell, your own feed is probably brimming with beyond-cool young women with thousands upon thousands of followers, so it makes sense that a new fashion app is harnessing the power of these Insta-girls by employing them to act as stylists for anyone looking for fashion advice.

Founded by a small team of ex-retail technology execs and headquartered in Los Angeles, onTrend—which soft-launched last week—tapped eight very different but equally influential Instagram style stars to lend their time to eager fashion fans by offering style and beauty tips, shopping intel, even career advice via one-on-one video styling sessions that users schedule via the app (and pay for—each session will run you $9.95. )

Why pay for this experience when you can troll these girls’ social accounts or blogs for free? Mostly because instead of having a one-sided experience—you looking at their photos—they’re working with you to answer specific questions and offer their expertise on your personal style.

“We’re able to watch vloggers online and scroll through [blog] feeds, but we aren’t able to interact with them directly or personally,” said Honor Hamilton, one of onTrend’s stylists and partner in the company. “Rather than commenting on a video or post in hopes you might get an answer, you can speak with these influencers directly to get the info or advice you’re seeking about style and beauty.”

Here’s how it works: Users download onTrend and sign in using Facebook or Instagram. From there, you’re taken to a feed that showcases the initial eight stylists hired by the app. When you find the one you relate to most, you’re able to book a five-minute styling session with them right from your phone and connect through a proprietary video call system that’s built in to the app.

It’s a fun idea—one that the founders hope will eventually grow to include product integration although now, any items suggested to users are strictly at the will of the stylists. Changing up the influencer list as time goes on is also in the plan, according to onTrend’s founders.

What’s particularly worth noting, however, is how well the app’s team managed to corral a group of girls who feel like the next organic step in terms of fashion influencers.

While most of us are all too familiar with the same dime-a-dozen bloggers who fill our feeds with homogeneous, often sponsored photos (Chloé bags, ice cream cones and Cartier bracelets, peonies, free vacations), onTrend’s influencers are grittier, cooler, more diverse, and a little left of center. Basically the girls you want to be, or at least hang out with—even if it is only for five minutes at a clip.

The app is free to download and is available now in iTunes. Interested? The first 50 StyleCaster readers will get a free style session using the promo code scast.

Below, a primer on all eight stylists working with onTrend—and where to find them on Instagram.

honor hamilton

Photo courtesy of Honor Hamilton

Honor Hamilton
Stylist, creative consultant
Based in: L.A.
Instagram: @hondawgg
Followers: 36,800

Emily Jenny

Photo courtesy of Emily Jenny

Emily Jenny
Blogger
Based in: L.A.
Instagram: @stilettobeatss
Followers: 42,200

selena cruz instagram

Photo courtesy of Selena Cruz

Selena Cruz
Vintage store owner
Based in: L.A.
Instagam: @thesiren
Followers: 7, 100

Lee Catherine Instagram

Photo courtesy of Lee Catherine

Lee Catherine
Designer and blogger
Based in: L.A.
Instagram: @velvetcloouds
Followers: 17, 700

Luna Lovebad instagram

Photo courtesy of Luna Lovebad

Luna Lovebad
Trans-female model, recording artist
Based in:
Instagram: @lunalovebad
Followers: 76, 700

Isabel Hendrix

Photo courtesy of Isabel Hendrix

Isabel Hendrix
Blogger, plus model
Based in: L.A.
Instagram: @isabel_hendrix
Followers: 49, 800

Caitlyn Marks

Photo courtesy of Caitlyn Marks

Caitlin Marks
Internet goth, stylist, makeup artist
Based in: Sydney, Australia
Instagram: @caitmarks
Followers: 19, 400

Mina Doll

Photo courtesy of Mina Doll

Mina Doll
Model, blogger, stylist
Based in: L.A.
Instaram: @theminadoll
Followers: 84,100

 

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