If you’ve wondered whether fashion’s obsession with the Insta-model will ever jump the shark and get back to its roots, behold Balmain’s spring advertising campaign. Designer Olivier Rousteing called upon supermodel OGs Naomi Campbell, Cindy Crawford, and Claudia Schiffer to join the #BalmainArmy and front his latest campaign, which debuted this morning.
The campaign was shot in New York City by photographer Steven Klein, and definitely is a refreshing change of pace for the fashion house, which has become famous for its mass appeal thanks to a successful H&M collaboration, obsession with the Kardashians, and the plethora of pretty young things that Rousteing has amassed to create his #BalmainArmy.
“I had to smile as I imagined how my adolescent self would have reacted with utter disbelief if someone could have traveled back in time to tell me that one day I would be in a New York studio, watching Steven Klein shoot Cindy, Claudia and Naomi for my Spring 2016 campaign—for those four singular talents have inspired me from day one,” Rousteing said in a press release. “When I was a schoolboy in Bordeaux, it was their editorials that first made clear to me the amazing transformative power of fashion.”
See the rest of the images from the campaign, below.