A Bridal It-Girl Talks Breaking Traditions and Owning Your Wedding Style

molly guy A Bridal It Girl Talks Breaking Traditions and Owning Your Wedding StylePhoto: The Wink

Molly Guy is a name familiar to more than a few New York brides. As the founder of Stone Fox Bride—the boho bridal showroom, blog, and social media sensation—she’s the go-to for women on the verge of getting hitched who don’t want to look like a walking cliché.

That’s essentially how Guy got to where she is: After getting engaged in 2010 and struggling to find anything modern in a tulle-filled market, she moved away from her career as a magazine editor and launched her New York City–based showroom, which manages to be both high-fashion and giddily laid-back when it comes to wedding dresses. Her goal? To help brides-to-be realize that it is possible to embrace their personal style and still look fabulous (and bridal!) on their wedding days. (Stone Fox Bride was voted the Best Anti-Bridezilla Bridal Showroom by Time Out New York in 2012, and the studio is covered in dream catchers, which really says it all.)

Today, Guy’s blog is every bit as well-known as her store (she is a veteran journalist, after all), so it makes sense that her latest gig is a content partnership with Clinique’s lifestyle blog, The Wink. She has an impressive number of Instagram followers—113,000 at the moment—and they’re a mix of former clients, brides-to-be, and women who just love Stone Fox Bride’s relaxed take on a tradition whose meaning can easily get lost in layers of planning and obsessing.

Because it’s fall and we have weddings on the brain, we caught up with the bridal It girl to get her take on what really makes a modern wedding, what’s in her upcoming book (!!), and which so-called bridal rules should finally be broken.

Describe an average day at work.
It depends what season we’re in and what we’re working on. When it’s a writing day, I’m finishing my edits on the book, and that’s a low-key day and involves me sitting at my desk for hours and getting to work.

If it’s a meeting day, I’m much more dressed up and running around the city, and I’m much more focused and high-energy. If it’s a shoot day, I have to be 500 percent there, and I’m usually dressed really comfortably and uncool. They’re the most exhausting days but also the most gratifying.

A book! What can you tell us about it? 
It’s about everything—love, sex, marriage. It’s equal parts text and original photography, and it’s a collection of personal essays. Really, it’s everything I wish I’d had when I was getting married.

What do you love most about your job?
That there’s the constant flow of a million exciting things that balance out my rigid business side and bottom line.

How has your life changed since starting Stone Fox Bride?
Before I started, I was on a completely separate career track as a magazine editor. I had no background in fashion or business, and I was working on a novel. So when I wasn’t doing magazine stuff, I was writing in a really solitary place. The first big change is that three months after I opened Stone Fox Bride, I gave birth; now I have two kids, so Stone Fox Bride is like my third baby. I’ve become a small-business owner, and I have all these people to be accountable for and a place to be every morning. It’s completely different.

What’s surprised you about owning your own business?
I think that it was a lot more exciting and fun than I thought. The business stuff daunted me at first, but it’s become as equally creative as the create stuff.

What song did you have your first dance to?
I didn’t have a first dance—I couldn’t imagine anything worse. My dad and I like to watch the Cubs games, and I couldn’t think of anything worse than dancing cheek-to-cheek with him. I’m all for it when you actually want to have a first dance, but there’s no way that would have been comfortable for either me or my dad.

Are there any wedding traditions you think are outdated?
It depends. Tradition for tradition’s sake can be a really beautiful thing if it feels natural. At the same time, I think it’s weird that we’re expected to follow these traditions. Why are we wearing white? To show virginity? Why are we asking our friends [like it’s a] weird popularity contest about who gets to walk down the aisle? But at the same time, those things can be really beautiful.

How far in advance should a bride start searching for a dress so that there’s time for alterations and changes?
We like to say pick a dress about six to eight months out, and then don’t do the final tweaks until a month out, to leave time for any weight changes or final accessories and shoes.

Not to make you play favorites, but of all the brides you’ve worked with, are there any wedding looks that stuck out for you?
I had two this past week. One was [named] Clara Garcia; she got married in Brooklyn in a hurricane in a Lucinda dress with a leather jacket, and she walked down the aisle with her one-year-old son.

Another beautiful bride wore a two-piece dress to get married on a farm, and her husband danced to NSYNC after, and it was just really relaxed and chic.

Are you noticing any specific trends in wedding dresses or accessories right now?
Right now, people are really interested in the two-piece thing. We’ve been carrying one for a year, and the New York Times just did a story. It’s becoming kind of mainstream.

When a bride walks into your showroom, what’s the first thing you ask her?
I ask her what her wedding date is. It’s really boring, but that’s the important thing to know. We need to also know what’s your style, what’s your budget—that informs everything we need.

What’s your favorite celebrity wedding dress in history?
Carolyn Bessette‘s. It’s perfect. I could cry just thinking about it. It was perfection. Foxy perfection.

What bridal trends do you predict will be big during fall?
The Savannah Miller for Stone Fox Bride line, which is the perfect mix of cool, grungy, British-It-girl style with whimsical, country, British romance.

Stone Fox Bride is so much more than a bridal showroom with the online store, blog, and huge following. Why do you think it’s been such a success?
I got really lucky that the summer I launched is the summer everyone [joined] Instagram, in 2012, and I had a content background so knew how to blow that out. At the time, I was posting these beautiful pictures. My interns and everyone told me I should be using Instagram in real time, but I was breastfeeding a baby in one hand and posting with the other, so unless I was posting a photo of my breasts, it was going to be beautiful dress or ring that I found online. I also think it was just the right time that women were looking for something different in the bridal market. It’s really just luck; I don’t take much of the credit for it.

What are some places you recommend brides go for shoes and accessories?
My friend Chloe Gosselin has a really gorgeous line of shoes that she takes a lot of care with. I recommend Ariane Goldman’s dresses for pregnant brides.