5 Young Startups Revolutionizing the Mattress Biz

We all love talking about sleep: how little we get, how much we need it, how it affects everything from productivity to the way we look. How much thought, however, is really given to what we’re sleeping on? Mattresses are a major home investment, but that dreaded trip to Sleepy’s makes it a complete chore to track down the right one.

Luckily, a handful of smart new startups recognized that the entire mattress-buying business model was tedious and outdated, and created newer, easier, more modern methods for busy young people who simply don’t have the time—or the desire—to spend their weekends testing out 600 potential beds.

Within a few clicks, these five companies will help craft a mattress that fits your specific needs, and they’ll ship it straight to your door.

Photo: Casper

Photo: Casper

Chances are, you’ve heard of this company already. Kylie Jenner endorsed it to her millions of Instagram followers in a snap of her new home, and in New York City the brand’s currently dominating subway and taxi advertisements. The super-modern (and Instagram fluent) company offers only one kind of mattress made of latex and memory foam, which the brand says relieves pressure from the hip and shoulder areas, allowing the contours of your body to be properly supported.

You get a 100-night free trial and the mattress ships in a convenient box half its size for easy maneuvering. Oh, and every mattress is made and engineered in the USA.
Price: $850 for a queen

Photo: Helix Sleep

Photo: Helix Sleep

Helix Sleep
Personalization is at the forefront of this new made-to-order mattress company, and couples sharing a bed can customize different sides. You take a quick questionnaire detailing your height, weight, sleeping style and needs like preferences for a more firm or plush feel or a certain temperature. Once you submit your information, a mattress is crafted using proprietary technology (as well as high-quality latex foam, forged steel microcoils and high resilience polyurethane foam) and shipped within a week.
Price: $900 for queen.

Photo: Tuft & Needle

Photo: Tuft & Needle

Tuft & Needle
Tuft & Needle has an impressive claim as “the highest rated mattress in the world,” based on Amazon reviews. Its affordable price, the cheapest on this list, surely factors into that. The mattress is foam-based with a cooling material so your nights don’t get stuffy and a “localized bounce” to prevent disturbing someone sharing your bed. It ships in a small box as well and comes with a 100-night trial.
Price: $600 for a queen.

loom & leaf

Photo: Loom & Leaf

Loom & Leaf
For those seeking an eco-friendly option, luxury mattress company Saatva created a memory foam option that’s completely plant-based with an organic cotton covering. The company also has developed a unique medical-grade gel panel they’ve layered onto the spinal area promoting ultimate coolness, and swirled into the top layer of memory foam to promote a restful night’s sleep. You can test out the mattress for 75 nights, and—unlike its competitors—Loom & Leaf opts out of the rolled up, boxed up model to preserve its multi-layered construction and has a professional team deliver and set up your mattress.
Price: $999 for a queen

leesa mattress 5 Young Startups Revolutionizing the Mattress Biz

Photo: Leesa

Here’s another company offering a no-fuss signature mattress made from memory foam, with a cooling mattress cover and cooling foam top layer. The mattress, which you also can try for 100 nights, comes compressed and rolled up in a box so it’s easy to set up and move around while it takes full shape.
Price: $890 for a queen