Levi’s Joins the Age of Aquarius


The classic 60’s musical Hair is returning to Broadway this week and Levi’s is hitting the stage with them. Levi’s channeled the 60’s to create the free-spirited vibe that the show embodies. Costume designer Michael McDonald explored the Levi’s archive to come up with the perfect look to fit right into the decade.

The styles that he came up with were Levi’s Original 501® straight leg jean in an”Acid Trip” wash, low rise boot cuts, and bell bottoms.

For such an American story, the most American denim brand is the perfect fit.