Whoever’s responsible for the viral marketing stunts leading up to “Zoolander 2″‘s February 14th premiere deserves a massive raise. First there was the runway appearance by Ben Stiller and Owen Wilson as Derek Zoolander and Hansel McDonald at the Valentino show last March, then the star-studded trailer, followed by last week’s Vogue February cover debut.
And as of today, we’ve officially been introduced to Alexanya Atoz of House of Atoz Beauty Laboratory—or “booty labia-tory,” as Atoz, played by an unrecognizable Kristen Wiig, pronounces it in her inscrutable, quasi-European accent. We get an inside peek at the labia-tory, where “cocks” (a.k.a. cooks) are formulating Atoz’s signature Youth Milk. “Is your skin dry and cracked? Make it wet and shiny,” she implores.
You definitely have to watch the clip to get the full effect of how incredible Wiig is in this role—like, it was made for her—but don’t be surprised if you find yourself half-believing that this ad could be an actual contender in the weird world of late-night beauty infomercials. It’s that convincing. Youth Milk—let’s get wet.