Keeping it in the Family


Following in her husband’s skivvy-modeling footsteps, it was announced today that Victoria “Posh” Beckham will appear in the spring 2009 ad campaign for Emporio Armani Women’s Underwear. The campaign has already been shot, according to WWD, by Mert Alas and Mercus Piggott. Of his decision, Armani says, “Who better than Victoria Beckham to launch our new global Emporio Armani underwear campaign? Victoria is a style icon, a dynamic lady whose influence and recognition will add great excitement to the continued international growth of our Emporio Armani women’s underwear business.”

Well one thing’s for sure: if Posh’s pictures are anything like Becks’, we’re in for some major steam.

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