The Juliana Salazar Guide to Style

juliana salazar street style The Juliana Salazar Guide to StylePhoto: Caroline’s Mode

We all know street-style stars like Leandra Medine, Chiara Ferragni, Eva Chen, and Anna Dello Russo, but the fact remains that there are dozens of lesser-known—but still incredibly well-dressed—industry folks that lure the attention of street-style paparazzi.

One such woman is Juliana Salazar. Even if you don’t analyze fashion blogs and Instagram with a fine-tooth comb, chances are you’ll still recognize her face (and wardrobe!). She’s a freelance stylist and blogger, and she’s the social media director at luxury retailer Hirshleifers, a role she scored after working in the buying department at Intermix.

Over the past season of Spring 2016 shows, we noticed Salazar was popping up all over our feed and in recent months has attracted the attention of major street-style blogs including Caroline’s ModeStyle Du MondeLe 21ème, and Man Repeller. We decided to track the rising style star down and talk about the wardrobe that’s nabbing her so much attention right now.

street stylePhoto: Jeff Thibodeau/Street Affairs

Tell us a little bit about yourself and what you do for work.
I grew up in Miami and went to school at The George Washington University in D.C., where I studied business and French. I always enjoyed fashion but never thought of it as a career—until I realized I hated most of what I was studying.

As soon as I finished school, I moved to New York City and started as an assistant to the ready-to-wear and designer buyers at Intermix before moving to Hirshleifers, where my official title is social media director. Outside of Hirshleifers, I work as a freelance stylist and consultant and also run my blog.

juliana salazarPhoto: Jose J. Martinez

How did you get your start in the fashion industry?
My first internship was at Saint Laurent in wholesale—it was the summer Hedi Slimane was brought on as creative director, so it was an awesome time to be there.

We love your style. How would you describe your look?
I dress according to how I feel or what I have going on that day. In saying that, I’m definitely all about good basics, statement accessories, and killer outerwear. I love to mix really feminine pieces with edgier, more boyish styles, like a sexy skirt with an oversize sweater and oxfords.

What blogs and Instagram accounts do you follow religiously?
Man Repeller, Christine Centenera, Taylor Tomasi Hill, @knighttcat, @virgilabloh, and Jose Martinez.

juliana salazarPhoto: Kristine Lopez

If we opened your wardrobe today, what would we see?
A lot of jackets and maybe too much denim.

What’s the last thing you bought?
An Off-White c/o Virgil Abloh shearling biker jacket.

What’s the one thing you’d never wear?
Anything that makes me feel uncomfortable or question myself.

What fashion apps do you love?
I actually just recently discovered Depop, which seems pretty great to resell clothes.