J.Crew Launches Custom #Hashtag Swimwear

Meghan Blalock

The #hashtag has officially left the realm of the Internet and made its way into the real world. The proof: J.Crew‘s new line of swimwear that’s customizable with hashtag phrases up to 10 characters long.

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The examples J.Crew gives on its site are rather pretty obvious: #OOOffice, #H8UWinter, and #WetNWild. But the 10-character limit leaves boundless options open (#stunty could be a good one, no?) But really, it’s a cute idea that makes the arduous task of swimsuit- hopping a little more exciting.

To get the custom hashtag, head to the J.Crew Swim shop, choose a monogrammable bathing suit, then call 1-800-562-0258  to place your order. (The swimsuits can only be ordered on the phone, using this number, which isn’t being promoted on the site.)

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Additionally,  J.Crew launched its Swim Finder today, a brand new platform on which you can search for suits using a multitude of criteria, including color, size, and style all at once, to find exactly what you want in one fell swoop. Check it out!

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