Everything You Need to Know About Instagram’s New ‘Best Posts First’ Algorithm



Instagram announced Tuesday that it’ll be rolling out some major changes to your feed in the coming months. In a blog post, the app’s execs explained that Insta’s 400 million users miss on average 70 percent of what goes on in their feeds—think of all those poor, unliked photos of bloggers’ avocado toast and your friend’s new kitten—so it will be changing to an algorithm-based format in which we’ll see the most essential posts first, rather than the reverse-chronological order we’re used to.

“The order of photos and videos in your feed will be based on the likelihood you’ll be interested in the content, your relationship with the person posting, and the timeliness of the post,” the company said, indicating that it will use user data to predict the posts you most want to see.

“If your favorite musician shares a video from last night’s concert, it will be waiting for you when you wake up, no matter how many accounts you follow or what time zone you live in. And when your best friend posts a photo of her new puppy, you won’t miss it.”

It makes sense—you probably miss dozens, if not hundreds, of photos depending on how many people you follow—but the shift will make Instagram less useful as a real-time source of information because the most recent posts won’t always be at the top of your feed. Plus, if you want friends to actually see your photos, you’ll have to spend more time making each one solid enough to be chosen by the new algorithm or face the risk of getting buried under more prioritized posts.