Inside Cynthia Rowley’s Upper East Side Townhouse Boutique CuRious Candy

Blair Pfander
Inside Cynthia Rowley’s Upper East Side Townhouse Boutique CuRious Candy
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We’re all about multitasking, so when we heard that Cynthia Rowley’s new Upper East Side boutique was selling our two favorite indulgences—sweets, and gorgeous clothes—we knew we had to check it out.
Catering to discerning shoppers with a serious sweet tooth, the new shop carries a mix of classic confections like Sour Patch Kids and new treats from Rowley’s “CuRious” candy line. And in true Rowley fashion, the CuRious collection not only includes goodies like black licorice “clouds,” but whimsical animal-shaped centerpieces, plates, tea cups, and cutlery—all of which are completely edible. Downstairs, an elegant boutique is stocked with the latest from Rowley’s ready-to-wear collection.
Here, a closer look at Rowley’s drool-worthy candy and clothing confections.
Photographs by Anthony Dargenzio

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There's always been something a little sweet about Cynthia Rowley's collection, with its splashy printed cocktail dresses, glitzy accessories and colorful ready-to-wear. Now, the New York designer is taking her penchant for whimsy to the next level with a new candy shop that doubles as a boutique in an Upper East Side townhouse.

Photo: Anthony Dargenzio/Anthony Dargenzio

Located on 78th street and Madison Avenue, the shop is designed to be fun, girly showcase for Rowley's collection of conceptual sweets, "CuRious Candy."

Photo: Anthony Dargenzio/Anthony Dargenzio

As such, you can expect a mix of childhood favorites like Sour Patch Kids stashed in containers of candy-by the pound, along with Rowley's quirky edible objects like this ruby red candy elephant.

Photo: Anthony Dargenzio/Anthony Dargenzio

The boutique also promises an array of playful entertaining accessories to "outfit a party in signature Cynthia Rowley style." We were particularly excited to discover that Rowley is bringing the piñata—too often absent from adult birthday fetes, in our opinion—into the high-fashion realm.

Photo: Anthony Dargenzio/Anthony Dargenzio

Most unusual are Rowley's edible place settings and center-pieces, which include see-through sugar animals as well as chocolate cups, plates, and cutlery. We're pretty sure there's no more dramatic way to conclude a toast than by eating the glass.

Photo: Anthony Dargenzio/Anthony Dargenzio

A closer look at Rowley's "CuRious" rabbit centerpieces in jet black sugar, which would make a terrific addition to a stylish Easter Sunday place setting.

Photo: Anthony Dargenzio/Anthony Dargenzio

We challenge you to leave the shop without a bag of these tantalizing orange and cream gumdrop confections.

Photo: Anthony Dargenzio/Anthony Dargenzio

Once you've adequately satisfied your sweet tooth, indulge your desire for pretty little cocktail dresses and separates in the ready-to-wear boutique downstairs.

Photo: Anthony Dargenzio/Anthony Dargenzio

Another view of the downstairs boutique, which—in stark contrast to the girly-girl vibe of the store's candy section—features elegant modern fixtures and sleek furnishings. 

Visit Cynthia Rowley's CuRious Candy Shop at 43 East 78th Street at Madison Avenue, or call for more information at 212.288.1141.

Photo: Anthony Dargenzio/Anthony Dargenzio

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