Forget ‘Lube Shaming’: 10 Brands That’ll Enhance Your Sex Life

Beth Stebner
Forget ‘Lube Shaming’: 10 Brands That’ll Enhance Your Sex Life
10 Start slideshow

Resident badass and current UFC Women’s Bantamweight Champion Ronda Rousey has a lot to say about, well, a lot of things, like hating skinny jeans on guys and what men should make her the morning after (pancakes, obviously).

But it seems like her fame is a double-edged sword: While fielding questions from readers in her cleverly titled Maxim column, “Help Me, Ronda,” the 28-year-old insisted that men are being “lazy” if they need to use lube. (Her exact words? “If you need the lube, you’re not the dude.”)

The Internet being what it is, Rousey was immediately accused of “lube-shaming,” a term we honestly didn’t think could exist until we saw it. Critics blasted the UFC queen for being tone-deaf and judgmental for telling other people how to have sex, while others pointed out that some people might have physical or psychological problems that prevent things from working as nature intended.

But Rousey has shown she can roll with the punches, both in and out of the boxing ring. “I’m sorry; I thought I was doing all the girls a favor, making sure that their guys put in some effort,” she said on the first episode of UFC Embedded, released earlier this week.

“But it sounds like some gritty-kitty bitches are really fucking mad at me,” she said. “I’m like, ‘It’s not my fault you’re working with a sandbox.'”

Carrie Smith, the head of product development for Wicked Sensual Care, struck back, calling lubricant “one of the most essential elements of a healthy and enjoyable sexual experience” in a statement.

Controversy aside, we’re totally on board with the fact that—when used properly—lube can not only add to the moment but also enhance it. So much so that we’ve rounded up some of our favorites that are total knockouts.

0 Thoughts?
1 of 10

Pink Hypoallergenic Lubricant
This might be the most—dare we say—elegant bottle of lube ever. Bottled in Italian glass and mercifully free from innuendo, we might even leave this one sitting out on the nightstand.

Pink Hypoallergenic Lubricant, $26.49; at


Lube for the minimal set. Bonus points: It can be used as a massage oil too.

Überlube, $18; at Babeland 

Photo: Babeland

Luz De La Riva Simone Hint of Cool Lubricant
This lube is to sex what Anna Wintour is to fashion.

Luz De La Riva Simone Hint of Cool Lubricant, $29; at FilthyDirty

Photo: FilthyDirty

Sliquid Organics Natural
Lube for the farmers' market set.

Sliquid Organics Natural, $13; at Babeland

Photo: Babeland

Wicked Aqua Personal Lubricant
A travel-friendly option, thanks to its turn-pump lock.

Wicked Aqua Personal Lubricant, $12; at FilthyDirty 

Photo: FilthyDirty

Hathor Aphrodisia Lubricant
This one contains seven botanical ingredients, including Siberian ginseng and horny goat weed. You can’t make this stuff up.

Hathor Aphrodisia Lubricant, $28; at Hathor Body 

Photo: Hathor Body

YES Water-Based Intimate Lubricant
Not only organic, but it moisturizes too!

YES Water-Based Intimate Lubricant, $25; at Amazon

Photo: Amazon

Aloe Cadabra Organic Lubricant in Tahitian Vanilla
Perhaps a way to entice a “lazy” partner?

Aloe Cadabra Organic Lubricant in Tahitian Vanilla, $15; at FithyDirty

Photo: FilthyDirty

Lure Pheromone Lube for Her
Even though Ronda Rousey probably wouldn’t approve of this pheromone-infused lube, your partner probably will.

Lure Pheromone Lube for Her, $9.95; at Adam & Eve 

Photo: Adam & Eve

K-Y Personal Lubricant Liquid
This is the ranch dressing of lubes—ubiquitous and cheap—but hey, if it ain’t broke, don’t fix it.

K-Y Personal Lubricant Liquid, $10.99; at


Next slideshow starts in 10s

The 10 Best Beauty Looks of the Week

The 10 Best Beauty Looks of
the Week