Fashion blogger and creative director Helena Bordon is to Brazil what Miroslava Duma is to Russia. Even if you don’t know her by name, any frequenter of street style blogs will recognize Bordon’s face and distinctive personal style.
In fact, this Sao Paulo native’s Fashion Week outfits probably make up the bulk of your Pinterest style inspiration boards and, chances are, you’re one of the 595,000 people who follow her on Instagram.
Bordon’s a legitimate fashion girl, and has been traveling the Fashion Week circuit since she was seven years old—that’s more than two decades. It was then that she began jetting to shows in Paris and Milan with her mom, Donata Meirelles, the style director at Vogue Brazil and the former international director of Sao Paulo-based store, Daslu.
Clearly, the insider’s view of the fashion world paid off: In 2008, Bordon partnered with her childhood friends Luciana and Marcella Tranchesi to launch 284, an affordable fashion label. Now 28, she’s the brand’s creative director and travels the world for inspiration while also running a self-titled style blog, helenabordon.com.
To prove just how stylish this girl is (and refreshingly happy—she’s always smiling), we picked out 70 of Helena’s most incredible outfits in the gallery ahead.