You’re absolutely entitled to be sick of hashtags punctuating social media statuses, but if you often find celebrity style trends compelling, you might want to rethink your attitude against the “#” symbol, because it’s clear they’ve transcended Instagram captions and Twitter feeds to become a part of not just our pop culture lexicon, but fashion.
We’ve been aware for a while that the icon, which has come to represent all things social media, was forging its way into the style arena: First, Victoria Justice carried a chartreuse Edie Parker clutch with the word, “#HASHTAG” slapped across the front at the VMAs late last year. We also noticed hashtags popping up on fast-fashion slogan tees and accessories. But then Gigi Hadid finished her jaw-dropping Mikhael Kale outfit at Sunday’s Much Music Awards with an incredible cropped white jacket. Not just any jacket, mind you, but a white, iridescent show-stopper emblazoned with “#HADID” across the back.
Now that the hashtag has the supermodel’s seal of approval, you can officially prepare to see the symbol formerly known as the pound sign slapped across the chests, backs, and bags of all of your favorite fashion girls. To get a head start on the trend, keep clicking to shop our favorite hashtag pieces in stores right now.