Whether or not you’re in the market for a wedding dress, chances are you’ve heard of Stone Fox Bride, the insanely successful wedding dress store for alt brides. Well, there’s an Australian brand doing something similar that you really should know about.
We’re talking about Grace Loves Lace, a Queensland, Australia-based bridal brand specializing in decidedly non-bridey wedding dresses that feel cooler and more youthful than most of what you see on the traditional bridal circuit.
Founder, Megan Ziems, created the label after being massively underwhelmed by the poofy, structured dresses available to her when shopping for her own wedding. “In 2010 after searching unsuccessfully for my own wedding dress, I felt an overwhelming urge to break the mold of the traditional, structured gowns available. That’s all I could find, and it just wasn’t me. I made it my mission to take the fuss out of the designs and simplify the method of discovering ‘the dress’ to allow women to be more authentic in their approach to their wedding day,” she told us.
All of the wedding dresses are handmade in the brand’s production studio on the Gold Coast, Australia, by in-house team of seamstresses using French laces and silks from Italy. “Our unique lace patterns and textures are handmade using leaver looms and century-old techniques,” explained Ziems. “The lace we use is carefully chosen from select lace mills around the world, predominantly in Calais, France.”
Surprisingly though, the high quality of this collection hasn’t seemed to bump up the price tags too much. Whereas mention the word “wedding” can quickly add an extra zero to even the most basic white dresses, most of the Grace Loves Lace bridal offering is priced between $490 and $2,500.
The brand’s been growing a steady following of Australian It-girls since it launched in 2011, and now counts the blogger crowd Down Under, plus celebrities like Margot Robbie, as fans. In addition to wedding dresses, there’s also a lineup of bridesmaid dresses that, to be honest, would look killer on a wedding guest, and an everyday collection of pretty separates. And yes, their online store now ships to the U.S.