Fremont

Nicole

Design is woven into the very being of Brittany Pham. Her parents migrated to America in the early 1980’s and worked in apparel manufacturing, where Pham and her four siblings were immersed in the designs of XOXO, Contempo Casuals and Express.

“Ever since I can remember, my parents were always sewing, and there was always clothing around,” said Pham. “I remember dressing up in them and sometimes my parents got to keep the samples and my sister and I would fight over them, but they usually didn’t fit because I was like six or seven years old. So my mom would have to alter them to fit me, which meant my sister, who is 7 years older than I, would not have a chance to wear them.”

Soon after Pham began sewing her own garments and making clothes for her Barbies with the scraps of fabric she’d find lying around. With that her love affair with fashion began.

Fast forward a few years and Pham had embarked on a new mission: selling a small line of reconstructed vintage pieces to a few boutiques. The buzz generated enough interest for Pham to consider creating a full contemporary line. After organically developing a relationship with design partner Devin Carlson, Fremont was born.

“Devin and I met about 4 years ago,” Pham said. “He DJed at a lot of the places we hung out and we have a handful of mutual friends. We had a few conversations and from the start I think we saw a lot of great qualities in each other.”

However, the road to stardom for the Fremont duo was anything but easy.

“We had a lot of aspirations for Fremont at the start, and we had even more success than we were really ready for in the beginning,” recalls Pham.

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Debuting their designs at the Las Vegas tradeshow pool, Pham realized just how unprepared they were for the initial demand– a lack of preparation that Pham admitted caused major slip-ups in their first years of business.

“Devin, myself and an assistant were handling everything– administrative stuff, design and production,” said Pham. “It became very overwhelming, and here and there we’d let a mistake slip past us. Now we are doing everything in our power to create quality products. The design has always been there. Now it’s more about executing ideas properly.”

Pham and Carlson strengthened the planning and implementation aspects of the business and the team was able to focus more on the brand and it’s core message, including Fremont’s signature loose-fitting, contemporary aesthetic. Celebrities like Jada Pinkett-Smith, Jessica Alba, Aimee Garcia, Ellen Page and Liv Tyler are proud wearers of Fremont, but the line is geared toward everyone.

“Our designs are collection-driven so there really is something for all women,” Pham said. “I often hear things like ‘I can’t wear that,’ or ‘It’s too young for me,’ but I think it’s all in the way one puts a whole look together.”

Pham freely admits that Fremont is a manifestation of her personal style– she only designs things she’d actually wear. She draws influence, however, from many women.

“I’m blessed with having so many different and wonderful women in my life that when I design I have them all in mind,” Pham said. “All of the pieces in my collections are named after a female – they may have been inspired by someone immediately around me, someone from the past, or an imaginary person.”

That message is reflected in Fremont’s spring collection– it evokes the city girl sneaking away to beachside seclusion. Based off a single print (a blue sketch of yachts), the clothes feel opulent but also simple.

“The Fremont girl has this subtle and effortless look that has her leading the fashion flock instead of following it, enabling her to keep in step with the city’s upper echelon,” explained Pham. “She’s transitioning from hectic city life to the relaxed and charming seaside.”

Whether you’re headed to the Hamptons or just sitting around the park, Fremont designs are a surefire way to subtly stand out this summer.

“You can come into the Fremont store with a blindfold on and still manage to put together a first-class look,” Pham said. “I just try to make it easy for women to get dressed by making clothes easy to wear.”

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