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Amazon’s Upcoming Summer Sale is on Its Way to Hold You Over Until Prime Day

The perfect excuse to stock up on all of your favorite fashion pieces before the fall.
STYLECASTER | Big summer sale
Vogue x Amazon Fashion.

Just because Prime Day (Amazon’s annual summertime equivalent to Black Friday) has been postponed until the fall due to the coronavirus pandemic, doesn’t mean the massive e-commerce giant isn’t going to start the season without plenty of sales to shop. Amazon has announced that they will be holding a major summer sale in the coming weeks to help hold you over until September. According to one of Amazon’s spokespeople, the e-tailer will be holding “The Big Style Sale,” in mid to late June, offering a slew of deals and discounts on seasonal items across both lesser-known and more established fashion labels.

The goal of the sale is “…drive excitement and jumpstart sales,” amid the economic challenges and decline in sales this season related to the pandemic. While Amazon hasn’t confirmed the official launch date for the sale, CNBC obtained an invite-only letter to retailers stating that they would be holding the style-focused sale on June 22. It’s being speculated that the summer sale will be running between seven to ten days, giving shoppers plenty of time to stock up on their favorite style pieces at a discount before the fall.

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Amazon hasn’t cemented all of the details regarding sale just yet, including whether it will be open to all shoppers or exclusive to Prime members, but we do it is indeed going to happen, so mark your calendars and brace your wallets! If you don’t want to miss out on this summertime shopping extravaganza (as well as free expedited shipping and plenty of other benefits to enjoy) make sure to sign up for your free Amazon Prime trial now.

Our mission at STYLECASTER is to bring style to the people, and we only feature products we think you’ll love as much as we do. Please note that if you purchase something by clicking on a link within this story, we may receive a small commission of the sale and the retailer may receive certain auditable data for accounting purposes.

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