The goal is to create an “inspirational” platform where children’s fashion is talked about in a “healthy”way.
“We’re talking about children’s fashion, so make sure your comments are friendly, not mentioning any obscene language, racist or sexually explicit. Personal attacks are not allowed,”state the Instagram rules.
The account and accompanying fashion website (which actually has mini trend reports!) were founded by Wilson Dorigon in 2012, who receives over 400 photo submissions a day—95% of which are sent in by parents—and all entries are subject to a “rigorous” selection process, reported the Daily Mail.