In addition to foreshadowing the newest superfood craze and indicating who will be the next big-time model, Instagram can place the spotlight on new, under-the-radar labels. It’s here that celebrities and style influencers can give fresh fashion brands their tick of approval, free from the pressure to pull out an established designer piece for a red carpet or public appearance.
Right now, affordable fashion label Faithfull the Brand is getting the most attention from bloggers, influencers, and celebrities on Instagram. In fact, you’ve probably spotted its distinctive, low-key West Coast aesthetic all over your feed. Think off-the-shoulder tops, lightweight maxi dresses, soft paisley and stripe prints, and wide-leg pants.
Here’s the real kicker though—much of the label is priced under $150, so you can actually afford to snag most of what you see on online.
In the gallery ahead we’ve rounded up 20 awesome, blogger- and celebrity-approved outfits from Instagram that you can shop right now from Faithfull the Brand.