Poor Juicy Couture has taken quite the beating in the market getting dropped from department stores, worn primarily by Brit Brit, being constantly aligned with velour track suits. Be-banged designer Erin Fetherston signed on as consultant to up the fashion factor for the brand last spring. Her first project: the newly launched Capsule Party Season Collection. It looks modern, young, dare we say cool? Not that we would expect less from Fetherston.
“For my holiday capsule, I wanted to reference old Hollywood glamour in a modern, California cool way,” Fetherston told Vogue UK.
We’re digging that cream maxi dress and the Le Smoking inspired jacket. Are you ready to put some Juicy on your back?