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If you’ve browsed through home décor Instagram anytime within the past couple of years, you’ve likely noticed brightly striped towels hanging neatly in a picturesque bathroom. These gorgeous creations are very likely the brainchild of Dusen Dusen, an indie design brand known for incorporating eye-catching patterns into beautifully designed home pieces, like this grass green checkered throw or these abstract puzzles that will jazz up your coffee table. But their bold striped bath towels, which were first released in 2019, have become an instant classic—and are perpetually sold out on the site. In bright alternating patterns and punchy monochrome, the towels are easily recognizable from Shelvetok and homes of tastemakers like Jessica Williams and Jasmine Archie. Made from plush 100 percent cotton, these $55 bath-sized towels are definitely on the splurgier side.
Luckily, Target’s newest collections of beach towels are affordable Dusen Dusen dupes. Sun Squad, Target’s in-house summer brand, just dropped their 2022 offerings, and they’ve included similar striped towels in a few different colors. The oversized towels will feel at home in your artfully-arranged bathroom, linen closet or the beach, giving you options to show off your kitschy taste wherever you need to dry off. Like the Dusen Dusen towels, Target’s towels come with long, double-printed vertical stripes in striking colors with a contrasting tone on the opposite side.
Check out some of the standouts below. With these towels, your bathroom will get the sweetest upgrade, but act quickly: like the Dusen Dusen towels, Target’s wares often sell out just as fast.
Mint Dusty Rose Contrast Stripe Towel
As you can see, Target’s towels feature the big, bold stripes that Dusen Dusen has popularized. This cheery mint green and dusty rose towel combo will look especially charming on your towel rack or against the sand at the beach. Two come in each pack, so you can show off both colors at the same time.
Colorful Geo Print Beach Towel
This towel is essentially candy for your bathroom. In bright jewel colors, the colorful geo towel hits the sweet spot between ultra-trendy checkerboard patterns and the big, wide stripes we’re lusting after. It’s also oversized, perfect for when you step out of the shower and want to wrap yourself in the happiest colors you can find.
XL Shadow Dot Striped Beach Towel
There are several other prints available as well, in case you’re set on your striped towel situation. Luxuriate in the sand with this extra-large polka-dot printed towel in safety barrel orange—one of spring 2022’s hottest color trends.
Shark Striped Printed Beach Towel Blue
If that kind of shark week is keeping you from enjoying the water, bask on land with this adorable shark print towel featuring even more stripes.