As a curvy model, Jordyn Woods is known as one of the most prominent voices in the fashion industry’s body-positivity movement. So fans were rightfully confused when they saw the 20-year-old, who you might also know as Kylie Jenner‘s right-hand woman on “Keeping Up with the Kardashians,” promote a weight-loss drink on Instagram.
Woods came under fire on Monday when she posted a paid Instagram video shilling BoomBod, a supplement which dissolves in water and promises weight loss and increased energy in seven days. The video featured Woods explaining the benefits of BoomBod, while showing her followers a clear view of the package, which included phrases like “weight loss shot drink sensation” and “7 day achiever.” Woods also noted that he hadn’t tried the supplement yet, but was excited to.
“I normally never do this,” Woods said in the video. “But because I’m taking you along with me on my fitness journey, I wanted to let you know about these BoomBod 7-day achiever that I’m going to start trying tomorrow.”
Immediately, Woods was slammed for shilling a weight-loss drink, despite her history as a body-positivity activist and a curvy model who has collaborated with Ashley Graham and Addition Elle, a size-inclusive lingerie brand.
Many have accused BoomBod—and other weight-loss supplements like Fit Tea and Flat Tummy Tea (two Kardashian-Jenner favorites)—of crash-dieting its customers, instead of boosting their energy and metabolism. As Revelist pointed out, “diet teas” like BoomBod typically include glucomann, a dietary fiber, which makes those who consumer it fuller faster, dangerously restricting the nutrients and calories they intake.
Knowing this, many followers expressed their “disappointment” in seeing Woods shill a weight-loss supplement. A few comments included:
“Disappointing post. You are famed for being curvy, a role model and an example that you can still be beautiful without promoting unrealistic body types…”
“it’s interesting that you talk about how you are proud to be a model who isnt a size 2 but you promote loosing weight to so many young girls that look up to you.”
“Thought you promoted body positivity.”
In response to the criticism, a representative for Boom Bod explained that explained that the supplement should be used in addition to meals, not to substitute them.
“BoomBod should not be used as a substitute for, but should in fact, be taken as part of a balanced diet and healthy lifestyle,” a representative said. “BoomBod is not a magic formula; for ‘results’ you should support it with regular exercise while eating well, though results may vary from person to person. Regardless of whether you’re using the product or not, BoomBod as a brand promotes eating healthy, wholesome and nutritional food.”
Though it’s Woods’s choice to promote and post whatever she wants on Instagram, there is something to be said about the disconnect in her role as body-positivity activist and her post shilling a weight-loss drink. Woods has yet to respond to the criticism, but her followers have made it very clear that they are not proud.