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Looking for the right wedding invitation is a bit like the process of finding your partner-to-be—exciting, maddening, and sometimes, downright hopeless. There’s just a lot of noise and clutter, and what’s out there (namely, lots of flourishy scripts and flowers/bros) might not be your style.
Which is why when I discovered New York City-based Venamour, I was hooked. The line is sort of the anti-invite, and instead of the typical trappings of wedding stationery, you’re left with solid paper, gorgeous typography, and carefully-curated colors. And a few flowers, too, but they somehow work.
The stationery brand is, admittedly small (with only three collections so far) but its founder, Lisa Hedge, says that’s exactly the point.
“A lot of what you see out there is super traditional with elaborate calligraphy, or really loose and watercolors and whimsical,” she tells me. “I wanted to explore a different sensibility.”
Hedge, a graphic designer by trade, doesn’t have a name for her design style, but says it’s totally in line with the clean, simple, minimal look we’ve been seeing everywhere. She got her start when a friend got engaged and requested a Save the Date that wasn’t super girly.
Then, her sister asked for design help. And that’s how Venamour was born.
The three collections—Botanical, Wildflower, and Viridian—all feature plant life in some iteration. “Wildflower has lush, warm tones and people love the contrast of the florals with modern type,” she explains.
And “Viridian,” with its stark white background and lush greenery, remains the most popular.
Brides can get any stationary they need in the styles, from save-the-dates to wedding invitations, table numbers, escort cards, and thank you notes.
Hedge says she has a few new collections in the pipeline. Expect to see more color in the yet-to-be-released lines, plus more masculine invites that will cater to not only the bride but the groom.
“Some will be a little less feminine, they’ll feel a little masculine here and there, or a little less floral,” she says.
Prices for Venamour’s save-the-date cards start at $618 for 100, while wedding invitations begin at around $850.