10 Lingerie Brands That Are Anything but Basic

Kristen Bateman
cool girl lingerie

Photo: Fleur du Mal

Lingerie can get very basic, very quickly—but it doesn’t have to be that way. A slew of new brands are rethinking the traditional idea of “sexy lingerie” and reinterpreting it through vintage silhouettes and ironic patterns or slogans. And, since Valentine’s Day is this weekend, you’ll likely be needing some inspiration. So, here, 10 lingerie brands that are cooler than your typical lacy Victoria’s Secret ensemble.

meng lingerie

Photo: Meng


London-based Meng specializes in silk printed loungewear—which is really the more comfortable version of lingerie, if you ask us. The brand’s V-neck pleated-front kaftans are so pretty, it’s actually seriously tempting to wear them outside; and the printed satin kimonos, which come in gorgeous shades like rose and cream and jacquard fabrics, make a very chic alternative for traditional lingerie or pajamas.

rvca sunday collection

Photo: RVCA

RVCA’s Sunday Collection

RVCA’s new line of intimates is everything you’d want to wear on a lazy Sunday. With styles made of mesh and jersey, the bras and shorts seem easily wearable but still very cute. Bonus points: You can layer these soft and casual pieces under your favorite outfit or wear them as is for weekend loungewear.

negative lingerie

Photo: Negative

Negative Underwear

Negative focuses on comfortable, uncomplicated lingerie. Its everyday pieces are designed by women for women and appeal to the minimalist in us all. What’s more: the company makes some gorgeous lace bodysuits to sport with your favorite pair of jeans.


o mighty

Photo: O Mighty

O Mighty

Technically, O Mighty is not a lingerie brand. It’s a super-kitschy label based out of Singapore that sells everything from dresses to crop tops. Fans include Rihanna, Katy Perry, Miley Cyrus, and more. If you’re into underwear printed with humorous slogans like “I got that booty from junk food” or sports bras printed with “Who needs tits,” and cute characters, this is the line for you.

naja lingerie

Photo: Naja


This environmentally friendly label is full of beautiful prints and the perfect pop of color. Founded by entrepenuer Catarina Girald and actress Gina Rodriguez (of “Jane the Virgin”), the line seeks to empower women both through their imagery as well as by employing single mothers and heads of households in their factories. In a world of many lingerie brands, their creation is refreshingly unique.

Feminist Pink Back

Photo: Me and You

 Me and You

Founded by real-life BFFs Mayan Toledano and Julia Baylis, Me and You makes necklaces, sweatshirts, and a certain pair of underwear (granny-panty style, printed with the word feminist) that made the Internet explode when they were released last spring. With photography by cool-girl Petra Collins, these are the kinds of images that seem straight out of real life rather than an airbrushed ad campaign.

imogen web lonely girl

Photo: Lonely Label

Lonely Label

New Zealand–based Lonely Label makes pretty, delicate lingerie in gorgeously unique cuts at a very affordable price point. Its look books are also inspiring for showing a variety of body types as well as women with all kinds of different aesthetics.

Photo: Fleur du Mal

Photo: Fleur du Mal

Fleur du Mal

Think of Fleur du Mal as an upgraded, trendy version of your favorite sexy lingerie. Traditional lacy bras are printed with stars, jewels, and floral trim. The brand’s retro-inspired satin underpinnings also make getting dressed for bed fun.

Cassandra pink deluxe

Photo: Boudoir by D’Lish

Boudoir by D’lish

If you like your lingerie with a side of humor and old-school Hollywood glam, Boudoir by D’lish offers just the right combination. Specializing in dressing gowns meant to be worn in the bedroom, the brand custom-makes pastel-colored robes covered in lush furs and fit for a movie star.

Patent garter cage bustier

Photo: Chromat


Chromat defines its brand as “structural experiments for the human body” and sells a good amount of lingerie in various forms. Expect its corsets, leather cage bras, and patent pentagram bras to mirror art. They’re a mix of biker chick and futuristic art form.