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May is Mental Health Awareness month, and while I personally feel that this arena of wellbeing should be acknowledged and included in mainstream discourse every day, I’m glad that the cause has at least, garnered a bit more recognition and earned its own month. And frankly, it’s a sector of health that needs to be addressed on a much broader scale than the current status quo. While there’s been a remarkable, cultural shift in the collective perception of mental health, there is still much more work to be done. In the growing effort to remove the stigma that’s shadowed the discussion of mental and psychological disorders for ages, there are many brands that support mental health awareness, and who are doing their part to spread the word and give back to organizations that help the cause.
As someone who has always been open and perhaps, overly honest about my lifelong battle with Generalized Anxiety Disorder, depression and panic attacks — yes, even four-year-old Mia would frantically ask her parents at the grocery store if we could afford the groceries, desperately seeking reassurance—-, I applaud the brands (and other like-minded individuals) who are candid about their own experiences and committed to revoking the archaic notion that those suffering from a mental illness of any kind, renders a person “crazy” or abnormal.
In my experience, there is absolutely nothing more isolating than suffering from a mental health episode and feeling as though you’re alone in the harrowing journey to simply feel like yourself again — let alone feel happy. The thing is, one in every five adults experience some form of mental illness each year, and suicide is the second leading cause of death in people aged 10-34. So, despite the perception that psychological illness is still somewhat of a taboo, it’s nonetheless prevalent, completely “normal” and certainly deserving of our attention. Social media has also played a role in re-framing the way we view mental health, with a slew of celebrities and influencers using the platform to come forward with their own struggles to reinforce the idea that the rich and famous aren’t exempt from anxiety, depression, eating disorders and other mental illnesses, thereby helping to de-stigmatize the conversation. If you consider the topic of mental health as important as I do, why not “celebrate” the advancement of the discussion, by supporting one of the brands aligned with the fight to dismantle the veil of shame associated with mental health discourse.
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Urban Sophistication x Maybelline
The up-and-coming streetwear brand partnered with Maybelline New York to launch this limited-edition, mirrored phone case inscribed with a gentle reminder that “social media does not define beauty standards.” The bundle also comes with a cute makeup bag filled to the brim with some of the brand’s best-seller. 100 percent of the proceeds will be donated to The Jed Foundation, which is an organization that is dedicated to protecting emotional health for L.G.B.T.Q.I.A+ young adults and teens.
NAKED Cashmere x Evolvetogether
Naked Cashmere has partnered face mask brand Evolvetogether to launch these limited-edition face masks (they’re Justin and Hailey Bieber’s favorite mask brand, BTW). For every face mask set sold the brand will donate $5 to the non-profit organization, Silence the Shame.
Stella & Bow
Stella & Bow’s adorable Rainbow Connect necklace is not just a cute way to add some color to an outfit, it’s also a good way to give back and show your support for mental health awareness. Stella & Bow is donating 35 percent of the proceeds of each necklace sold to the organization, To Write Love On Her Arms (TWLOHA), a non-profit movement dedicated to allocating resources for those who are struggling with depression, addiction, self-injury, and suicide.
This adorable gen-z-friendly skincare label already donates one percent of proceeds to various non-profit organizations that support teen’s mental health, but during the month of May, they’re donating 20 percent of their revenue to support causes around mental health chosen
by Bubble’s presenters: Kenzie Ziegler, Rudy Pankow, Madison Bailey, and Jonathon Daviss.
You Are Enough Co.
Founder and CEO Natalie Oniszk-De Vincenzi launched You Are Enough Co. after losing a close friend to a mental health battle, which offers a selection of apparel and accessories each adorned with uplifting slogans (good visual reminders to show ourselves self-love). Best of all, 100 percent of sale proceeds go to mental health awareness and research.
MantraBand offers a selection of empowering jewelry items designed with uplifting messages and phrases. Their Charity Band range offers a selection of bracelets with various mottos and wording related to mental health, like “self care isn’t selfish,” and “keep moving forward.” Aside from serving as a visual reminder that everything will be okay, the charitable brand also donates $5 from every sale of the above CharityBrand to National Alliance on Mental Illness.
L.A.-based eyewear label La Brea offers a Friends and Families program, which allows customers to send a pair of their choice to any friend or family member, with all proceeds from the sale going to the National Alliance on Mental Illness. To redeem the offer, enter the promo code FRAMESWITHFRIENDS at checkout. The label is also encouraging shoppers to use the tag #FrameswithFriends to help spread the word.