28 Fashion & Beauty Brands Supporting Breast Cancer Awareness in October

Mia Maguire
28 Fashion & Beauty Brands Supporting Breast Cancer Awareness in October
Photo: Courtesy of Payot; Kendra Scott; Stella & Dot; Katie May. Design: Cierra Miller/STYLECASTER.

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October is Breast Cancer Awareness month, and plenty of our favorite fashion, beauty and lifestyle brands are supporting the case. While most of us are likely familiar with the now-infamous pink ribbon motif, many brands are supporting Breast Cancer Awareness this October by donating proceeds from sales to various organizations like Susan G. Komen, Keep a Breast, Breast Cancer Research Foundation, Bright Pink, and many more. These organizations help fund research, treat patients, spread awareness, and offer other various forms of support for this important cause.

My mom is a breast cancer survivor, and unfortunately, she’s one of the 11 percent of the female population who has been diagnosed with it at some point in their lives. Approximately one in every eight women in the U.S. will get diagnosed with Breast Cancer, which means the odds that someone in your life has suffered from are pretty likely.

Whether or not you’ve experienced Breast Cancer personally, there plenty of ways that you can give back and help by shopping from the impressive array of brands and retailers who are doing their part and giving back to the cause. While the survival rate for breast cancer has slightly increased in recent years, we’re still far from finding a cure, which means it’s vital to play our part to ensure that research, awareness, and preventative efforts remain robust. We’ve highlighted a few of our favorite brands who are championing the cause this year, so you can feel extra guilt-free about shopping this month.

Our mission at STYLECASTER is to bring style to the people, and we only feature products we think you’ll love as much as we do. Please note that if you purchase something by clicking on a link within this story, we may receive a small commission of the sale.

PRETTYLITTLETHING X Coppa Feel Pink Long Stripe Pants PJ

Courtesy of Pretty Little Thing.

In honor of Breast Cancer Awareness month, PLT has partnered with Coppafeel to launch an exclusive collection of lingerie, PJs and loungewear (all in pink, of course). All sales from this collection will be donated to the organization.

Ralph Lauren Pink Fragrance BCA

Courtesy of Ralph Lauren.

Ralph Lauren will donate 100 percent of the profits to the Pink Pony Fund from each sale of the limited-edition Pink Pony Romance.

Splendid BCF love joggers

Courtesy of Splendid.

For every purchase from the Splendid x National Breast Cancer Foundation capsule, the brand will donate one cozy care blanket to NBCF to support women suffering from breast cancer.

Senreve breast cancer

Courtesy of Senreve.

In honor of Breast Cancer Awareness month, SENREVE will be donating 20 percent of net proceeds to WCRF on select pink items inclusive of handbags, cashmere, slippers, and small leather goods.

Vineyard vines BCA t-shirt

Courtesy of Vineyard Vines.

In partnership with Bright Pink, Vineyard Vines is honoring Breast Cancer Awareness month by donating 20 percent proceeds from their limited edition BCA whale t-shirt.

APL BCA sneakers

Courtesy of APL.

Athletic Propulsion Labs launched a new pink color in honor of Breast Cancer Awareness month of their best-selling TechLoom sneakers. The brand will be donating 20 percent of the sales price from each sale of this limited edition color to the Women’s Cancer Research Fund.


Yummie dawn contour bra

Courtesy of Yummie.

Yummie will donate 10 percent of net sales on all bras to the Keep a Breast Foundation during the month of October.

Meejee sonic facial cleanser

Courtesy of Meejee.

meejee will donate 20 percent of sales from every pink meejee massager sold to the Breast Cancer Research Foundation throughout the month of October.

Kendra Scott BCA bracelet

Courtesy of Kendra Scott.

On October 13, Kendra Scott will celebrate Holley Day — an all-day, nationwide in-store fundraising event in memory of Kendra’s dear friend Holley Rothell Kitchen, who lost her battle to metastatic breast cancer on this day five years ago, by donating 20 percent from of all purchases (in-store) to Inheritance of Hope.

Patrick Ta She's Bold Lip Pencil

Courtesy of Patrick Ta.


Patrick Ta will be donating all proceeds tied to the purchase of the Patrick Ta Monochrome Moment Precision Lip Crayon in the universally-flattering shade “She’s Strong” to the Susan G. Komen Foundation throughout October.

Lulu Dharma tote bag

Courtesy of Lulu Dharma.

Lulu Dharma will be donating 30 percent of proceeds from select pink handbags and totes to benefit the Dr. Susan Love Research Foundation during the month of October.

Nue breast tape

Courtesy of Nue.

This innovative breast tape brand (and the first to come in three different shades to suit different skin tones) will be donating a percentage of all proceeds are donated to the Breast Cancer Research Foundation.

Natalie Mills sequin face mask

Courtesy of Natalie Mills.

Natalie Mills will be donating 30 percent of sales of their Destiny Crystal Face Masks in pink and Stella Sequin Face Masks in pink and dusty pink to The Pink Fund for the entire month.

Koral lustrous infinity legging

Courtesy of Koral.

During the month of October, female-founded activewear brand Koral will be donating 15 percent of proceeds from sales of their collection of pink products to the non-profit organization F Cancer.

Roselift Collagène Regard – PAYOT

Courtesy of Payot.

Between October 1 through 31, five percent of all sales of PAYOT’s new lifting collection, Roselift Collagène, will go to the Breast Cancer Research Foundation.

Fabletics fighter set

Courtesy of Fabletics.

During the month of October, Fabletics will donate 10 percent of net proceeds from this limited-edition set to Bright Pink.

Stella and Dot BCA necklace

Courtesy of Stella & Dot.

This year, Stella & Dot is celebrating their fifth anniversary of collaborating with Bright Pink. Starting October 1, 20 percent of the proceeds from select merchandise (including the Heartbreaker Necklace pictured above) will be donated to Bright Pink through the entire month.

Jane Iredale rose spray

Courtesy of Jane Iredale.

Jane Iredale will be donating to 100 perfect of the profits from the sales of the limited edition Smell the Roses Hydration Spray to Look Good Feel Better.

Naked Cashmere Love sweater

Courtesy of Nakedcashmere.

Nakedcashmere will donate between $25 and $50 for every purchase from their limited edition LOVE collection, including the cozy sweater above.

Tai Jewelry BCA Necklace

Courtesy of Tai Jewelry.

Tai Jewelry will be donating 50 percent of proceeds from the Enamel Heart Necklace to Breast Cancer Charities of America all month long.

Katie May masks BCA

Courtesy of Katie May.

Katie May will be offering discounts (15 percent off) on all their pink mask in honor of Breast Cancer Awareness month. They’ll also be donating will be 15 percent off proceeds from all pink mask sales to the Susan G. Komen Foundation.

Gorjana BCA bracelet

Courtesy of Gorjana.

For the month of October, Gorjana will be donating 50 percent of the proceeds from sales of the Rhodochrosite Power Gem Bracelet to the Breast Cancer Research Foundation.


Bella auset breast cancer candle

Courtesy of Bella Auset.

Bella Auset, a BIPOC female-owned lifestyle brand, recently launched a collection of three female-empowerment-inspired three candles in honor Breast Cancer Awareness month, with $2 for every sale being donated to the United Breast Cancer Foundation in honor of Breast Cancer Awareness month.

Pharaoun ring BCA

Courtesy of Pharaoun.

Pharaoun’s founder Sergio lost his wife to breast cancer in 2018, and since her tragic passing, he’s made it his mission to help spread awareness and support research. During the month of October, Pharaoun will donate 100 percent of the purchase price of the Anais Cocktail Ring to the Breast Cancer Research Foundation.


Bandelettes BCA

Courtesy of Bandelettes.

During the month of October, Bandelettes will be donating 15 percent of all online sales to Living Beyond Breast Cancer, a nonprofit dedicated to providing women and men with breast cancer information and support.

Colleen Rothchild breast exam cream

Courtesy of Colleen Rothchild.

During the month of October, Colleen Rothschild Beauty will be donating 25 percent of sales to The Pink Fund and will be offering an additional 25 percent off of the retail price.

Proud Ballerina leggings

Courtesy of Proud.

Regardless of the month, Proud activewear gives 10 percent of gross sales from every single purchase to the charity of the customer’s choice, including Pink Ribbon Girls.

Any purchase the customer makes from the website throughout the year, 10% gross sales will be donated to their charity of choice. One of the charitable options is Pink Ribbon Girls,

A version of this story was originally published on October 1, 2019.

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