Branded Olympics: Which Athletes Top Labels Are Planning to Endorse

Clare Todhunter

As the USA Olympic Team trials have come to a close, we can finally congratulate the athletes who will be officially representing our country at the upcoming games in London. We’ve been long awaiting the final results of the trials, and it seems we’re not the only ones.

Sponsors now have a better idea of who will be representing their brand at the games, having tapped several athletes with endorsements prior to the trials.

Saucony, in particular, had a successful run at the trials and will be sending a record number of athletes to the games, including eight Americans. Meanwhile, Pantene Pro-V’s new global campaign also snapped up an American swimmer in the brand’s first athletic endorsements.

Take a look through our gallery for a round-up of the brands we’ll be seeing at the games and who will be representing them.