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I can quite literally always justify buying more denim. Every time I feel like I’ve found the perfect pair, another catches my eye, convincing me to expand my collection again and again. That said, I’ve been shopping the same old staples for some time now, so I was curious to find out the best place to buy jeans online—turns out, there are quite a few.
From household name brands like Levi’s and Joe’s Jeans to affordable faves like American Eagle and Warp + Weft (and we can’t forget cool-girl approved, Instagram-friendly brands like Liverpool Jeans and RE/DONE), there are more than a couple great denim brands out there and it can be overwhelming to navigate the jean-filled terrain. Which brand suits your style the most? Which has the best rinses, the most inclusive sizing, the most fashion-forward silhouettes?
No two pairs of jeans are exactly the same—that is unless you’re buying backups of your go-to faves—so choosing wisely when it comes to what denim brand you shop is key. Below, I’ve rounded up a bunch of the best brands the fashion world has to offer, so you can choose your desired price range, sizing and vibe. Whether you seek the ultimate going-out skinny jeans, the perfect everyday flares, or some comfy, laid-back boyfriend jeans for the weekend, I guarantee your new favorite is somewhere on this list.
Read on to see if your current denim go-to made the cut, or if it’s time to try something new. Happy shopping!
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If you want classic jeans that have been reimagined in a bunch of new washes and colors, consider checking out Liverpool Jeans. This iteration of the Crop Straight style, for instance, comes in a cool gray wash in sizes 0-16.
Honestly, who doesn’t own a pair of classic Levi’s? The brand you used to buy at a thrift store back in high school is still worth shopping full-price today. Their jeans come in sizes 23-32 and come in a bunch of iconic cuts and washes like these 501 Cropped Jeans.
I love shopping for American Eagle jeans because they’re always so dang comfortable and they come in a ton of different sizes and leg lengths. The Stretch Ribbed Curvy Mom Jean, for instance, comes in sizes 000 Short through 20 Long.
Sustainable brand Everlane makes some pretty amazing (and affordable) denim styles. The brand prides itself on being transparent about its design and production processes, so you can feel good about buying jeans from them. The Way-High Jean features a super high-rise and comes in a few different easy-to-style washes.
Joe’s Jeans was an early 2000s fave, and the iconic brand has stood the test of time. If you’re in need of a good white pair of jeans (a hard find, we can all admit) try The Scout Jeans available in sizes 23-34.
Khloe Kardashian’s denim brand, Good American, is all about a great fit. They even created a size 15 for shoppers who fall smack-dab in the middle of their 00-32 size range. If you want a snatched skinny jean, don’t hesitate to buy the Always Fits Jean.
Lucky Brand has been making jeans since 1990, so it’s safe to say that they know a thing or two about designing styles that will last longer than a season or two. The Drew Mom Jean, for instance, feels modern and vintage at the same time.
Wrangler jeans have the best vintage denim vibes, not to mention some seriously cool washes—the bold colorway on the Wanderer 622 Two-Tone Flare Jean, available in sizes 25-32, is a throwback that doesn’t feel outdated. Don’t believe me? Flared jeans are everywhere right now.
Warp + Weft designs eco-friendly denim you can buy for under $100—good news since you’ll want to buy more than one pair. Available in sizes 00-24 plus a maternity range, they’ve got plenty to choose from, but I love the High Rise “29 Jean. They’re simple and will last you for years to come.
Don’t sleep on Torrid for fantastic plus-size denim. Available in sizes 10-30, their jeans come in five different inseams, so you don’t have to worry about getting them hemmed once you buy. If you prefer a distressed style, try the Sky High Skinny Jean with a button-front closure and an ultra-dark rinse.
My favorite thing about DL1961 is its wide variety of washes. From pure black to creamy white with almost ten shades of blue in between, I guarantee you can find your perfect rinse. They also excel at detailed silhouettes, like the Bridget High Rise Instasculpt Bootcut Jean with its super dark wash, available in sizes 23-34.
Madewell jeans are, to be clear, made well. They also have a damn good size range, boasting denim in sizes 23-32 and many of their styles come in three different leg lengths. Petite gals, these Skinny Jeans are for you! Say goodbye to fabric that bunches at your ankles and jeans that require a trip to the tailor.
If you’re on the hunt for affordable jeans that come in a wide range of sizes, look no further than Fashion To Figure’s selection. The Distressed Ankle Length Skinny Jeans will never go out of style, I promise. They’re also available in sizes 12 through 28.
RE/DONE makes some of the coolest jeans on the internet, bar none. Yes, they’re pricey but their styles feel timeless season after season, so they’re worth the splurge. Case in point: Meet the 70s Bootcut Jean.
Last but not least, MOTHER Denim is yet another cool-girl-friendly brand known for stylish silhouettes that go beyond the basics. The Tripper Jean is the perfect straight-leg style, in my jean-loving opinion!