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I can quite literally always justify buying more denim. Every time I feel like I’ve found the perfect pair, another catches my eye, convincing me to expand my collection again and again. That said, I’ve been shopping the same old staples for some time now, so I was curious to find out the best place to buy jeans online—turns out, there are quite a few.
From household name brands like Levi’s and Joe’s Jeans to affordable faves like American Eagle and Warp + Weft (and we can’t forget cool-girl approved, Instagram-friendly brands like Liverpool Jeans and RE/DONE), there are more than a couple great denim brands out there and it can be overwhelming to navigate the jean-filled terrain. Which brand suits your style the most? Which has the best rinses, the most inclusive sizing, the most fashion-forward silhouettes?
No two pairs of jeans are exactly the same—that is unless you’re buying backups of your go-to faves—so choosing wisely when it comes to what denim brand you shop is key. Below, I’ve rounded up a bunch of the best brands the fashion world has to offer, so you can choose your desired price range, sizing and vibe. Whether you seek the ultimate going-out skinny jeans, the perfect everyday flares, or some comfy, laid-back boyfriend jeans for the weekend, I guarantee your new favorite is somewhere on this list.
Read on to see if your current denim go-to made the cut, or if it’s time to try something new. Happy shopping!
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AG Jeans has always been one of my go-tos for denim that I know I’ll keep in my wardrobe for a while. I’m an especially big fan of The Jean of Tomorrow, their sustainable capsule of 100 percent biodegradable denim, like the Alexxis with its straight ’90s-inspired silhouette.
If you want classic jeans that have been reimagined in a bunch of new washes and colors, consider checking out Liverpool Jeans. This iteration of the Crop Straight style, for instance, comes in a cool gray wash in sizes 0-16.
Honestly, who doesn’t own a pair of classic Levi’s? The brand you used to buy at a thrift store back in high school is still worth shopping full-price today. Their jeans come in sizes 23-32 and come in a bunch of iconic cuts and washes like these 501 Cropped Jeans.
I love shopping for American Eagle jeans because they’re always so dang comfortable and they come in a ton of different sizes and leg lengths. The Baggy Mom Jean, for instance, comes in sizes 000 Short through 20 Long.
Sustainable brand Everlane makes some pretty amazing (and affordable) denim styles. The brand prides itself on being transparent about its design and production processes, so you can feel good about buying jeans from them. The Way-High Jean features a super high-rise and comes in a few different easy-to-style washes.
Khloe Kardashian’s denim brand, Good American, is all about a great fit. They even created a size 15 for shoppers who fall smack-dab in the middle of their 00-32 size range. If you want a snatched high-rise jean with just a touch of flare, don’t hesitate to buy the Good Curve Straight Jean.
Lucky Brand has been making jeans since 1990, so it’s safe to say that they know a thing or two about designing styles that will last longer than a season or two. The Drew Mom Jean, for instance, feels modern and vintage at the same time.
Wrangler jeans have the best vintage denim vibes, not to mention some seriously cool silhouettes—the extra-wide flare and patch stitching on these 661 Patch Jeans is the perfect way to incorporate ’70s flair into your everyday look without it feeling dated.
Warp + Weft designs eco-friendly denim you can buy for under $100—good news since you’ll want to buy more than one pair. Available in sizes 00-24 plus a maternity range, they’ve got plenty to choose from, but I love the 90’s High Rise Loose Straight Jeans. They’re simple and will last you for years to come.
Don’t sleep on Torrid for fantastic plus-size denim. Available in sizes 10-30, their jeans come in five different inseams, so you don’t have to worry about getting them hemmed once you buy. If you prefer a more formal style, try the Mid-Rise Slim Boot Jean with a dark rinse and contrast stitching that’s easy to dress up.
My favorite thing about DL1961 is its wide variety of washes. From pure black to creamy white with almost ten shades of blue in between, I guarantee you can find your perfect rinse. I love the rich blue wash on these Hepburn Wide Leg pants, which are also perfectly cropped for boot season and come in sizes 14-24.
Madewell jeans are, to be clear, made well. They also have a damn good size range, boasting denim in sizes 23-32 and many of their styles come in three different leg lengths. Petite gals, these Skinny Jeans are for you! Say goodbye to fabric that bunches at your ankles and jeans that require a trip to the tailor.
If you’re on the hunt for affordable jeans that come in a wide range of sizes, look no further than Fashion To Figure’s selection. The Distressed Ankle Length Skinny Jeans will never go out of style, I promise. They’re also available in sizes 12 through 28.
Last but not least, MOTHER Denim is yet another cool-girl-friendly brand known for stylish silhouettes that go beyond the basics. The Rambler Sneak is the perfect relaxed straight-leg style for year-round wear.