It’s officially time to start swimwear shopping, if you haven’t already. Sure, you could go with the same tried-and-true big-name bikini brands, but do you really want be wearing the same swimsuit as everyone else this summer? Didn’t think so.
Instead, keep scrolling to consider five fresh brands shaking up the bathing suit game with their original, individual take on beach style.
1. Araks Swim
Relaunched for resort 2014, Araks Swim is a line of fun bikinis and the occasional one-piece decorated in pastel color-block prints. Oh, and if you really love the look of this label, you should definitely check out their lingerie line too.
Photo: Malia Jones
2. Malia Jones
A lifetime spent modeling and surfing perfectly primed Hawaii-born babe, Malia Jones, to launch a swimwear label. Before releasing her self-named brand this summer, Jones also had a bit of practice trying her hand at designing one-off capsule lines for other brands. The current collection is simple, perfectly cut swimwear that focus on unfussy, flattering pieces. This is no budget label however, and prices range from $200 to $800.
Photo: Peony Swimwear
If you’re a minimalist kind of girl who prefers shades of black, white, and grey, you probably sigh in despair at the sight of another floral, frilly bikini. Cue Peony Swimwear, a boutique swim brand offering a tight collection of sleek bikinis free from fussy details and too-bright colors. Bikinis are sold separately, so you can mix-and-match between the three prints—and mix sizes if your body isn’t perfectly proportioned, like 99.9% of the population.
Launched by a former Reformation exec earlier this year, this label operates under a smart and simple concept: Modernize the swimwear experience by offering simple and flattering cuts in popular block colors that you can mix and match, without the inflated price tag. A bikini top and bottom pair costs $95, which is refreshingly affordable.
Photo: Triangl Swimwear
This Australian swimwear brand has become a cult favorite among bloggers and It-girls Down Under, and now its latest collection is turning heads across the U.S.–and yes, Triangl Swimwear now ships internationally. All of the bikinis are either $99 or $89 for a set–surprisingly affordable once you feel the quality of each piece.